It’s 2015, and you want to sell your writing. Every other writer wants to sell his writing too. You can eliminate a lot of competition when you do something simple. Why not sell ideas? You get paid before you write. You save time, because you’re writing exactly what someone wants.
When you sell your ideas, you create your own writing jobs. There’s an unlimited market because companies need to sell. When you help them with their promotions, you get paid for your writing.
If you’re sick of hunting for low-paid writing jobs, Opportunity Writing may be for you. When you pay attention to the calendar, it’s easy to sell your ideas.
Commerce happens via the calendar
The Christmas sales season has just passed. For many retailers, Christmas and other holidays account for the bulk of their sales during the year. Valentine’s Day is the next major “sales” event. Then there’s Easter. Mother’s Day and Father’s Day are big sales events too.
Staying with the calendar, you have seasonal events. It’s winter in the northern hemisphere, which means that retailers are readying their spring lines. In the southern hemisphere, fall lines will appear in stores after Valentine’s Day. At every change of season, retailers introduce new lines. The academic year has its big sales events too.
Publications sell advertising via the calendar (advertising supports editorial content)
Online and offline publications pay attention to the calendar in two ways. Firstly, they consider their advertisers. Each publication has a target demographic. If it does a good job of attracting that demographic, via print magazine sales, and clicks with online publications, they attract advertisers who want to market to that demographic.
Secondly, with their advertisers in mind, publications create editorial calendars. Writers tend to imagine that editorial calendars are for them. Perish the thought. Editorial calendars are for advertisers: advertising agencies, and individual companies. Without advertising revenue, there’s no money for editorial content. If you’re writing for magazines, you’ve had articles killed when advertising was cancelled.
Most writers who sell ideas sell their ideas to publications. Unfortunately, publishers are doing it tough. Forget them. It’s easier to sell your ideas to companies.
All you need to do is keep your eye on the calendar.
Work three to six months ahead
In You’re a Creative Writer: Be an Ideas Person, we said:
Spend time every day generating ideas. Think: fast, easy, competitive;
Give, then receive. Ideas are nothing. Give them away. When you give your ideas to clients, don’t worry about it. Ideas aren’t easy to implement. They’ll hire you to implement them.
Think “calendar.” Businesses live by the calendar, and so should you, as we discuss in Opportunity Writing.
Here’s a useful calendar of US public holidays. If you’re elsewhere in the world, do a Google search for an online calendar for your country.
Ideally, you’ll work a few months in advance of a major sales event. (Holidays, seasons, the academic year, and so on.)
Create ideas for products, (reports, short stories — SHORT materials) and offer them to companies, well in advance of the sales event.
Valentine’s Day’s next month. Ideally, you would have sent out and sold ideas for Valentine’s Day in November, but it’s not too late.
Always be developing ideas and creating
When you sell ideas, you can create your own writing projects: projects you love. And you can charge top rates. Grab your calendar. Then start creating ideas, and selling them, today. You’ll have a very profitable 2015.
Want more? Check out Opportunity Writing.
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