You’re a creative writer. It doesn’t matter what kind of writing you do, your income depends solely on your creativity. The more ideas you have, the greater your income, as long as you put your ideas into practice.
Everyone is creative, and everyone gets ideas. Implementing those ideas is what counts.
Ideas into action: share your ideas — take action
As the great David Ogilvy said:
“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”
Make this your goal: to get a reputation as an ideas person. Be someone who gets ideas which are not only fast and easy to implement, but which also give your clients a boost against their competition. And of course, SELL your ideas in your own books and other projects.
It’s all too easy to fall prey to doubt. Most of my students doubt themselves. They get great ideas, but during the execution, they get doubts. Then they procrastinate, and an ebook which should take a writer a week to publish, takes months.
Fast projects: show up
Today, there’s a glut of content. In a real sense it’s a challenge to stand out, no matter what you’re writing. The world’s over-supplied with writers, so it’s easy to vanish in the crowd of writers.
You stand out by showing up regularly. You reach out to prospects and clients, and present ideas which will make their lives easier. You publish. You market to the best of your ability, but not at the expense of your production.
Tips to help you to show up, and stand out
Here are some tips which will help.
- Spend time every day generating ideas. Think: fast, easy, competitive;
- Give, then receive. Ideas are nothing. Give them away. When you give your ideas to clients, don’t worry about it. Ideas aren’t easy to implement. They’ll hire you to implement them.
- Think “calendar.” Businesses live by the calendar, and so should you.
- Name recognition counts. Yes, it counts in ebook writing and selling. It also counts in your writing business in general. The first time someone hears your name, they’ll forget it. Ensure that they hear your name over and over again, by making contacts, and following up with them.
- Results will come. Write. Publish. Reach out.
Act “as if”
For students easily demolished by doubt, I suggest they act “as if”. As if they were already the writer they wanted to be. For a writer who’s trying to get clients, that means reaching out and marketing, every single day, as much as possible. And doing it again tomorrow. Act as if you’re already successful.
For an author, it means writing. Always be writing. Have two or three books in production at a time. WRITE. (This applies to every writer. I’m always telling you that your writing will solve your challenges… ;-)) It also means promotion.
How many ideas will you generate today?
That’s up to you. Generate two or ten. Write them down. Keep an Ideas Journal, if you don’t already have one.
Ideas are a paradox. They’re both everything, and nothing at all. They’re everything in the sense that your career and income is built on them. They’re nothing at all, because they need implementation. Get ideas. Get creative. Write.
I'm sure you've heard quotes like: "if you can imagine it, you can achieve it." And: "if you can dream it, you can become it."More info →
In this book we'll aim to increase your creativity to unlock your imagination and build the writing career of your dreams.More info →
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