You’re selling your writing. You may hate doing it, or it might just make you feel a little squeamish. I work with writers every day, and sooner or later most manage to overcome their self-consciousness about selling. For some, it’s not easy, and it’s a shame. It’s always the best writers who hate promotions the most.
Believe it or not, I used to be the same way — I hated marketing my own work. I’m a copywriter, and had no problems with marketing my clients, but when it came to my own writing services, and books, I turned into a wilted flower. It was idiotic. Finally, I said to myself: “OK, pretend you’re a client.”
That worked. 🙂 It also gave me a process I could share with my shy students. The process is simple:
- Keep doing it
Fake It Until You Make It: Pretend You’re Confident
You’ve heard that a company has won an award. They’re hiring new people, because business is booming. You look at their website, and see that you could help them. What do you do?
Grab a piece of paper, and write this phrase: “If I were a confident writer, I would….” Keep writing. List all the things a confident writer might do.
- Call the company’s marketing manager to introduce himself;
- Send a brief email message with a link to his website;
- Make a list of how he could help the company…
Just write down whatever you’d do IF you were confident.
Now all you have to do is do those things.
Try it. It works. You can pretend anything.
Keep Pretending. Do What Scares You…
Fear is just an emotion. Emotions come and go. You’ve noticed this yourself, I’m sure.
Years ago, when I was married, I went through a period of around five years, when I suffered panic attacks. I’d be pushing a trolley in the supermarket. Suddenly for no reason, my heart started to pound. I felt as if I were going to faint.
Long story short, I got tired of the panic attacks. Instead of leaving my trolley, and rushing to my car, I said to myself: “OK, faint if you like. Do it.” I kept pushing my trolley, and the extreme panic crested, then faded.
Over time, my panic attacks became fewer. It only took seven or eight times of telling myself “OK, faint”, before the panic attacks ceased forever.
So, if you feel panicked when you write an email message to a prospective client, allow yourself to feel the panic. The discomfort won’t last longer than a couple of minutes. Moreover, the more you persist despite how uncomfortable you feel, the more rare your discomfort will become.
Before you know it, you’ll no longer be pretending. You’ll be selling your writing confidently.
Make more ebook sales of all your fiction, when you write a serial
Fiction serials are platform-builders… consider writing at least one. Not only does a serial build your confidence, it also builds readers’ confidence in you. They’ll join your mailing list, and this has huge benefits for ebooks you’ve already published, and ebooks you’ll publish in future.
Write a serial with our new four-week class, Serial Fiction Bonanza: Get Readers, Get Fans — Make A Solid Income From Your Fiction FAST.
Earn while you learn, with Angela’s Writing Classes..
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