Let’s look at some professional writing tips which will help you to end 2014 on a high note. As we’ve said, the holiday season is barreling down on us. You need to prepare now for holiday writing sales.
How’s your writing doing so far this year? Whether you’re having an outstanding year, or just wish that 2014 would be over, this final quarter of the year can make 2014 your best-ever year.
1. Market Today, and Every Day.
I know, I know. My students HATE me nagging them about marketing. But here’s the thing. You need to do it. You need to get more, and better clients. Even if your writing schedule’s full until January, trust me that you need to keep marketing.
Let’s look at marketing for a beginning professional writer, and an established one.
Beginning Writer? It Will Never Be This Hard Again
You’re starting from zero: you have few clients, a tiny network, and little confidence. Your writing career will NEVER be this hard again. If you can survive this, you’re golden. Switch off your worry machine, and market for three months. Marketing is mostly a boring, brainless chore. Make it FUN.
Marketing’s just another form of writing. Look on it as writing practice, and do it… for three months. Start a journal. Write in the journal every day. If you were my student, you’d be writing your journal for me, but you don’t need me. 🙂 Market for three months, and keep a journal. At the end of that time, you’ll have clients and a lot more confidence.
Established Writer? Roll That Snowball
You’re an established writer. Imagine that your marketing is a snowball. Start rolling your little snowball down a hill. As it rolls (as you keep marketing) your snowball – your marketing’s effect – gets bigger.
Your biggest challenge is a laissez faire attitude. Your full order book can develop holes faster than you’d believe, if you don’t market.
2. Get Organized. Plan, Prepare, and Execute. (Apps Can Help.)
If you read my daily writing journal, you’ll notice that I spend a lot of time planning. I use a modified Getting Things Done (GTD) system. You need a way to capture everything that’s coming at you, a method of reviewing it all, and a method to plan your next actions.
I live in Evernote; it works as my Inbox and Outbox too. It doesn’t matter what you use as long as you plan, prepare, and then execute. You’ll develop your own system over time.
3. Do What Scares You.
This quote is attributed to Eleanor Roosevelt:
“Do one thing every day that scares you.”
It’s profound, because if you do that, it forces you to look at your fears. Most people don’t. They avoid what scares them, and never realize that their fears are like paper dragons guarding treasure.
Taking action on what you want, despite your fear, becomes easier over time.
4. Show Your Clients Lots of Love – They’ll Reciprocate.
You complete a writing project, send an invoice, and you’re done. You never think about that client again. Want to double your income easily? Just start thinking of your client base as the lifeblood of your writing business. Develop a process for staying in touch with them. (See Tip 2, above.)
5. Write MORE. You Can’t Sell Potential, or Dreams.
Keep a daily word count total for all your writing projects. If you’re a new writer, you’ll get faster over time. If you’re established, look at ways in which you can develop processes which help you to become more creative, and focused.
Kill your perfectionist tendencies, as Michael Hyatt suggests:
(Perfectionists) want it perfect before they share it with the world. The problem is that they are missing scores of opportunities by waiting. Instead, they should get used to the concept of “permanent beta.”
Perfectionism cripples your career. You’re a professional. Tell yourself: “if it’s crap, they’ll let me know”. Be assured, they will. 🙂 Be brave.
So there we have it. Make the most of the rest of this year. Put at least one, if not more, of these professional writing tips into action over the next four months.
Latest posts by Angela Booth (see all)
- Get Organized, And Write To Sell: 3 Easy Bullet Journaling Tips - July 9, 2019
- When You Can’t Write Because You Have Too Many Ideas - July 7, 2019
- Get It Done: How To Double Your Writing Output, Fast - July 4, 2019