If you want to sell more ebooks, you need to make sure that your ebooks are found by readers. If no one can find your books, no one can buy them.
Author Sean Cummings wrote a blog post: Self-Publishing Confession: I have no idea why this book is selling.
I found his post via The Passive Voice. Here’s my comment on The Passive Voice post on why I believe the book’s selling:
- The price, currently at 99 cents.
- The description, which covers a lot of genres, so many readers will find it.
Readers searching for something to read in all of these genres will find this book:
- serial killer fiction/ thriller genre
- “super powers” – super hero fiction
- paranormal genre – a witch, ogres, netherworld
- something different: Siamese cats (I bet people search for “cat” books)
- The title: “A Superhero Tale”
- The author can WRITE
So, in summary, the description and the title mean that this book will come up for readers in lots of searches. The title helps. The price helps too.
Your keywords and description MATTER
Let’s look at the description of Marshall Conrad: A Superhero Tale:
Someone is murdering the good people of Greenfield, and there’s talk of a serial killer on the loose. Finding him should be an easy job for a guy with super-powers; too bad he keeps falling out of the sky. If Marshall Conrad has any hope of ending the killing spree, he’ll need a little help from a morbidly obese shop keeper (who just happens to be a witch) and a hard-drinking senior citizen with a penchant for lifting heavy objects… like auto- mobiles. Corrupt cops, ogres, thirty-six-year-old Siamese cats, and of course, the netherworld. All in a day’s work when you’re trying to save your city from a simmering evil that’s about to be unleashed.
The description is engaging – what’s not to like?
The description also contain words for which readers of several genres are searching. Cummings’ book is discoverable, so it’s selling.
Beware: don’t genre-stuff
Back in the day, a decade ago, you could make a lot of money on Google AdSense by “keyword stuffing”, adding random keywords to website pages so that they came up for searches in Google.
Searchers clicked through to pages, couldn’t find what they wanted, and clicked on AdSense advertising. The website owner made money. Similar tactics will get you banned today. 🙂
You want your ebooks to be discoverable on Amazon, but please don’t be tempted to “genre-stuff”. That is, don’t add random things to your book descriptions so that you come up in searches for several genres.
Not only are search engines more sophisticated these days, but you’ll also annoy readers if you do this kind of thing. Sean Cummings wrote an excellent book description, which accurately describes his book.
Experiment. Before you publish, search for your book’s title and keywords on Amazon. If you get irrelevant results, or results you dislike, consider making some changes—your book will ultimately appear among similar results. When you search, look at the suggestions that appear in the Search field drop down.
Think like your customer.
Think about how you would search for your book if you were a customer, and ask others to suggest keywords they’d search on.
With thousands of new ebooks being published each week, discoverability is vital. Don’t ignore it.
Final tip: to sell more ebooks, spend time on Amazon. Do searches while you’re writing your ebooks. Look at books which are similar to yours; think about keywords.