Many writers get stuck on book marketing. They either avoid it completely, or do as little as possible. Writing the book seems much easier than marketing it. I sympathize. For many years I felt the same way, and that’s an odd reaction for a copywriter. Although I was more than happy to market clients’ books, products, and services, I actively hated marketing my own.
[clickToTweet tweet=”I enjoy book marketing because I LOVE blogging” quote=”I enjoy book marketing because I LOVE blogging” theme=”style1″]
That changed around 15 years ago, and for a long while, I didn’t catch on. Why did I suddenly enjoy marketing my own stuff? It seemed a weird turnaround, and it niggled at the back of my mind. Then I suddenly realized: I enjoyed marketing because I love blogging. Once I started blogging, book marketing (and marketing in general) was suddenly fun.
I can’t promise that blogging will have the same effect for you. However, I do know that book marketing with your blog will make marketing more doable, AND blogging will help you to build your platform too.
We’ve discussed easy ways to blog a book:
Let’s look at three no-hassle ways you can blog your book in the shortest possible time. I defy any writer to tell me that he has “no time to blog” with these methods.
That article gives you three options for creating book marketing blogs fast.
However, that doesn’t solve the challenge of what to blog about. Authors constantly ask about this. You can’t blog endlessly about your book, can you? Well, you can, as you’ll discover. Blogs grow organically. You blog about something or other, and that leads to fresh ideas for more blog posts.
Here are three easy ideas to get you started.
1. Blog General Information: News, Reviews and Freebies.
This one’s easy. What new books are coming out in your category (nonfiction), or genre (fiction)? Blog about them. Yes, you’re promoting others. Maybe they will return the favor, who knows? Here’s what happens when you blog about new books and other news: you become known, because you’re knowledgeable. Many, many authors take this route to build their platform, and sell their books, and you can too.
Consider doing book reviews too, if you read a lot, and have opinions on what you read. I used to do a lot of reviews on my writing blog, but over the past few years, I’ve been too busy to write reviews, although I’m reading as much as ever.
As we’ve said, you’re promoting others. This is a good thing to do for the reasons above.
Freebies abound in publishing. Get onto BookBub’s mailing list, and you can blog about free books every day if you wish.
2. Blog Thoughts About Your Category (Nonfiction), and Genre (Fiction), and Your Thoughts in General.
Even if you’re a new writer/ blogger/ author, you have opinions. Share them.
It’s your blog, so you can blog about whatever you like. Some authors blog about their families, movies they’ve seen, a family vacation… It’s up to you how much personal material you want to share. Some authors share lots, others share none.
Your readers read your blog because they’ve read your work, or they want to. Be yourself.
3. Blog About You and YOUR Book(s): Excerpts, Snippets From Your WIP, Publication Dates.
Finally, you can blog about your book, and upcoming books. You can post excerpts, snippets of your works in progress, and upcoming publication dates.
Important Tip: Your Blog Is for Your Readers.
Your blog will grow, and it does, you’ll attract readers.
This brings us to our most vital point: your blog is for your readers, rather than for you. If you consider your readers when you’re blogging, you can’t go astray.
So, there we have it. Easy ideas for book marketing with your blog. Have fun. If you’re having fun, so will your readers, and that’s what counts. 🙂
Ebook Dominance: your marketing solution
You love writing ebooks, but marketing them is a challenge. You’re not sure what works. You do know that you would make sell more ebooks if you had a strategy for writing, publishing and marketing… now you do: Ebook Dominance: Market and SELL Your Ebooks In Just 15 Minutes A Day.
Article update: August 8, 2016