Of course you can. You wrote A BOOK… Writing advertising is child’s play in comparison, especially if you remember what the master of advertising, David Ogilvy said:
“I do not regard advertising as entertainment or an art form, but as a medium of information.”
So, forget that you’re writing an ad in your calls to action, or whatever you happen to be creating.
Marketing’s easy. Just share information.
Yesterday, we looked at a CTA we created for a fictitious book. We go into detail about that in the “Marketing Your Book In 5 Minutes A Day” video training which is part of our new program, Nonfiction Ebook Superstar: Write and Sell In 24 Hours Or Less.
That CTA is an ad. The information it shared was the book’s cover and title, and “Subscribe for Updates.” Any writer could create that, and it proves that you don’t need to become a copywriting pro — just share information.
Sharing information to promote your fiction…
Marketing’s a lot less scary (and way more fun), when you consider it simply as information sharing. Loretta Chase and Isabella Bradford do a great job of sharing information on their Two Nerdy History Girls blog. for example.
If you’re marketing a novel or short stories, you can share information such as:
* Your characters: who are they? Why did you write about them? Choices your characters made;
* Genre stuff – if you’re writing mysteries, talk about Sherlock Holmes, or Columbo, or your favorite authors of mysteries;
* Your setting, and why you chose it…
Make a list – you’ll discover that there’s no chance that you’ll ever run out of stuff to share when you’re promoting your fiction.
Sharing information to promote your nonfiction…
If you’re marketing a nonfiction book (remember, we’re talking about EBOOKS too of course), you’ve got it easy. You can share endlessly about your subject matter:
* Discuss the who, what, where, when and how of your topics;
* Stuff you uncovered in your research;
* Hints and tips — how to use the information in your book;
* Exercises based on your book…
* Anything you choose. 🙂
You’ve got unlimited information to share to market your book. Just start sharing… 🙂
BIG TIP… If you think that you can’t market, you’ve got a treat in store with new program, Nonfiction Ebook Superstar: Write and Sell In 24 Hours Or Less. Not only will you discover how to write nonfiction without fuss, you’ll discover that you can market in five minutes a day, or even less.
What to do now… write an ad.
Now you’ve seen that advertising done correctly is just sharing information, try it. Write a little ad for a book you’re promoting. Or, if you’re still writing, write an ad you can use to market your book when it’s time to do that.
See? You CAN write ads. 🙂
You can find Angela on Pinterest, too.
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