A call to action (CTA) for a fictitious book, for which we’re creating a marketing plan
You’ve written a book. Now it’s time to market it. Where do you start?
You need a book marketing plan. Our new program, Nonfiction Ebook Superstar: Write and Sell In 24 Hours Or Less, gives you a plan, in the “Marketing Your Book In 5 Minutes A Day” video training.
In the training, we’re marketing a non-existent book, Mindful Business: Make More Sales, and Become More Confident, With Mindfulness Meditation. Marketing isn’t complicated. By the end of the training, you’ll know exactly how to market your book(s).
As we said in Marketing Your Books: It’s All in the Prep, you can’t market without materials. I like to create the materials, as I prepare a plan.
You Can’t “Think” Your Way Into a Plan.
When my kids were tiny, I used to say that I’d have “wash your hands!” as my epitaph. These todays, it will need to be: “you’re over-thinking this!” We’re writers, so thinking is what we do. However, you’ll do your best thinking when you’re creating.
As you create, you’ll become inspired. You’ll get ideas. Your plan will develop, and grow.
For example, you might create the above CTA for the page on your website (or a Google+, or Facebook page) to which you want to send your readers, so that they can join your mailing list. The CTA image contains your book’s cover, its title, and the CTA itself — “Subscribe for Updates”. It links to a signup form for your mailing list.
So part of your plan is creating that mailing list, as is creating a signup page somewhere. If you don’t have a website, create a profile page.
Get Creative: Remember AIDA.
We discussed AIDA, in our article on easy copywriting tricks for writers:
“AIDA” is the basic copywriter’s formula. AIDA means Attention, Interest, Desire and Action. You can apply AIDA to anything: a blog post, a novel, a classified ad – an email message.
Over time, AIDA will become automatic. When I work with students on a project, if I can see that the material needs something, I use AIDA as a checklist. AIDA always helps.
I use AIDA on everything. If I get an idea for a novel, or a short story, I consider AIDA before I get too far into the project. AIDA is basic.
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