We’ve been discussing writing romance fiction on the blog for one simple reason: romance is hugely popular, and it SELLS. Publisher’s Weekly reported that in April 2014, 13 of the 15 bestselling books on Smashwords were romances. Since romance has endless sub-genres, no matter what kinds of stories you like to write, you stand a good chance of making sales.
Can you write romance? We talk about SALES on this blog, because our tagline is: “professional writing for love and money.” The “love” is just as important as the money, if not more important. Fiction is all about emotion. You need to be intensely involved in your fictional characters’ emotions. Arouse them in yourself, and you stand a good chance of arousing them in your readers.
My point: romance sells well, but if you really love to write suspense, or fantasy, or anything else – go with what you LOVE.
Now let’s look at promotions.
Promotion: Do What YOU Can Do.
Here’s the thing about promotions. For many authors, both new and established, it’s a huge bugbear. I was coaching one writer last year who couldn’t finish her novel, because she didn’t want to promote it. Everyone talks about promotions, but if you’re scared of promoting your ebooks there’s a simple solution: DON’T.
A writer on Writers’ Cafe does well with minimal promotion, and suggests that:
Each writer needs to experiment and find his or her own way. Mine is one of an isolated, curmudgeonly hermit who throws books into the universe and is filled with delight when people buy them.
Writing every day is a challenge. It takes immense concentration, focus and energy, even if you’re a full-time writer, and you’ve been doing it for years. There’s no need to do any form of promotion you don’t enjoy. You have enough challenges without that.
4 Fast Ways to Promote Your Romance Fiction, and Make Sales.
There are endless ways to promote your ebooks. The simplest way: don’t bother. Create a mailing list on aweber or similar, and include a little note in the back matter of your ebooks, telling readers how to subscribe, and leave it at that.
Other ways to promote…
1. Promote on Social Media.
Social networks like Twitter, Facebook, Google+, Pinterest can be immensely useful in promoting your ebooks. However, they’re not a panacea. They’re “social”, so you’ll get the best results if you just link to the signup page for your mailing list on your profile. Interact when you have the time.
I’ve been on Twitter since 2007, simply because I enjoy it. Many writers use Twitter for promotion and find it useful. Ditto for the other social networks. However, it comes down to what you enjoy. (As it does with many things about writing.)
If you hate social media, ignore it.
2. Promote by Blogging, Guest Blogging, and with Blog Hops to Promote New Releases.
As above. Create your own blogs, and use blogs, if you enjoy it. We’ve talked about blogging to promote your ebooks:
Everything Works Together: Your Blog Is Your Sales Hub.
Let’s say you set up a Pinterest board for your publishing catalogue. Then what? Do you tweet and promote the board? No, you don’t – the board exists for people to discover your books. Get a widget for the board, and place the widget in your blog’s sidebar.
…Your blog has many uses. Primarily, its use is to prime your writing pump, so that you create more ebooks. Your blog also encourages readers to sign up to your mailing list, so that you have a way of contacting them again.
Hate blogging? Avoid it.
3. Promote by Advertising.
Advertising works for many authors, and fails dismally for just as many. Here’s when advertising fails: when you count on it. If you have an ebook which isn’t selling, the last thing you should do is buy advertising. Advertising is brilliant for creating additional sales. Many authors swear by BookBub, for example.
4. Promote on Forums.
There’s a school of thought which says that it’s pointless to promote to other writers. I disagree. Writers are readers. If you interact on a forum like the Writers’ Cafe for example, you can promote your ebooks in your signature file.
You may get some sales out of it. However, the sales aren’t the point – the search engines are. When you post on a forum, linking to your ebooks, a little link juice is passed to each ebook’s Amazon page. This means that the page is more likely to appear on search results’ pages, in response to queries.
So there you have it: promote, or not. You can do minimal promotions for your romance fiction – or any fiction. The key is writing. Keep writing, and do whatever form of promotion you enjoy doing.
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You want to write a novel. Perhaps you can't get started. Or maybe you got started, and then you stopped.You need a plan, broken down into easy steps. This program began as a 30-day challenge which I organized for readers in 2010. Hundreds of writers joined the challenge and completed it. They wrote novels.More info →