I’ve just updated an article about selling your writing I wrote way back in 2007. In essence, to sell more, do more:
Do more of whatever you’re doing
Think about what you’re selling:
If you’re selling ebooks, the solution’s a little different — you write MORE ebooks, so that you appear on Amazon’s Just Released and Also Bought lists, AND you build a mailing list of readers.
The more things change, the more they stay the same. In yesterday’s article, on how to get writing gigs fast, we talked about ratio thinking. It’s all about the numbers.
If you do more of what works, you’ll get better results. We talked about writing short material, if you’re selling ebooks. The benefit of short ebooks, is that you build your author’s catalog on Amazon. Again, it’a all about the numbers.
What’s working for YOU?
If you’ve been selling your writing for longer than three months, you should know what’s working for you.
On the other hand, if you’re a new writer, you need to do as much as you can, of whatever kind of writing appeals to you. In the days when companies did a lot of newspaper and direct mail advertising, they used the “three month rule” — keep doing something for three months, and assess the numbers.
In Pay Per Click advertising, advertisers aim to get at least 300 clicks, before they evaluate a campaign. More is always better.
The numbers can surprise you, too. You may think that something isn’t working, then suddenly you’re overwhelmed with orders.
In summary, when it comes to selling your writing, do more.
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