We’ve been talking about paying your bills with fiction lately, so let’s focus on writing nonfiction, for a little change of pace.
Are you writing nonfiction which sells? BIG tip: consider your clients, and what they need, rather than what other writers are doing. Once writers en masse jump onto something, they price everyone, including themselves, out of business.
Let’s look at five ways in which you can make money with your nonfiction today.
1. Create Web Content Packages for Your Clients: Upsell Your Content.
Web content sells. There’s a challenge however. Every other writer in the world is selling “content”, so how do you differentiate yourself?
As we’ve said: it’s all about your client’s needs. Every client you’ll ever have is different from the others. Talk to your client before you quote on a project. Check out his competition, and his social media accounts, if he has them. You need a way to help your client to stand out. We’ve talked about upselling clients.
Creating content is all about the upsell; not only because it helps your income, but primarily because it helps your client. You need to help him to ensure that his content stands out in a very crowded marketplace. When your client pays you, he’s not only paying for your writing ability, he’s also paying you for your insights.
What to do now: before you quote on your next gig, research the client, and his marketplace. The more you know about his audience, the more your content will deliver. Then upsell.
2. Compile Your Research Into Short Reports and Sell Them to Your Clients.
A no-brainer. Seriously. And yet, I can count on the fingers of one hand the professional writers who do it.
What to do now. As above, research your client, and his marketplace before you quote. Explore his competition. Compile your research into a report of ten pages or less. Offer it to your client. How much you charge depends on you. Charge a healthy hourly rate for your research, say $150 per hour.
What if your client doesn’t want it? Your next client will. Approach his competitors, and offer the report. You’ll sell it. Basically, you’re doing business analysis. Small businesses notoriously fall down in this area. You’re helping your clients, and you’re making money. A win-win.
3. Bargain Hunters Rule. Your Clients Benefit.
Everyone wants a bargain today. So do your clients’ customers. Check your client list. Any of those clients who are selling can do a sales offering – a monthly, weekly, or even daily, sales email message to their client list.
Write the sales emails. You need minimal copywriting skills for this.
What to do now: contact your clients. Ask them whether their business would benefit from a bargain offering to their customers.
Then write the emails. Since this is a long-term gig, make it clear that you charge by the month, or three month period. A regular email sales letter takes time to research up front, when you write the first few messages. To make this worthwhile, you need to turn it into a semi-regular gig.
4. Start-Ups Need Business Plans: Charge Appropriately.
Ah, business plans… The sound of money, ka-ching.
I used to specialize in business plans, because creating them pays well. You’ll spend more time pulling the information from your clients than writing the plans. Therefore, charge for the time you spend on the phone.
5. Online Dating Help: Help Your Clients Create Their Profiles.
This is a new field. I’ve only heard of a couple of writers who are doing this, to date (snicker, pun intended :-)). This means that there’s room for you to get in on the ground floor of this opportunity. If you’re a member of any online dating sites, you’re good to go.
Start paying attention to profiles. Then create a writing service which creates profiles for dating websites. Promote your new offering on social media; you’ll get clients.
Be Different. Be Helpful. Be Professional. And Kind.
Today, there are a million and one – and maybe more – writers selling writing services. To stand out in this crowd, focus on your clients – on what they want, never on what you want. The old saying: if you help enough people to get what they want, you’ll get what you want too, is true.
We’ve discussed What’s In It For Me (WIIFM) – reread that article. If you focus on your clients, you’ll make the income you want. And you’ll have a waiting list of clients.
By the way, if you’re unsure on how much to charge, check out Devilish Writer. The information’s gold to you.
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