Want to make more money writing? You need copywriting skills. We looked at five easy copywriting tips for writers to help you to advertise yourself. Let’s look at another five.
1. When in Doubt, Remember AIDA.
“AIDA” is the basic copywriter’s formula. AIDA means Attention, Interest, Desire and Action. You can apply AIDA to anything: a blog post, a novel, a classified ad – an email message.
Over time, AIDA will become automatic. When I work with students on a project, if I can see that the material needs something, I use AIDA as a checklist. AIDA always helps. 🙂
I use AIDA on everything. If I get an idea for a novel, or a short story, I consider AIDA before I get too far into the project. AIDA is basic.
Print AIDA on a sticky note, and paste it on your monitor. Now check your writer’s website. Does it attract attention, interest your target audience, arouse desire to contact you, and impel action?
If you considered AIDA in your website copy, would more prospects contact you?
2. Use the Building Blocks of Copy: Headline, Body, Call to Action (CTA.)
Copy (text) has three basic building blocks: the headline, the body of the copy, and the CTA. One or two of these blocks may seem to be missing in banner ads or image-focused display ads. However, they’re always there, even if they’re implied.
Look at the copy on your writer’s website. Can you find the three building blocks? Work out what’s missing, and add it.
3. Write the Way You Speak. Be Conversational.
Read the copy on your website aloud. Does it sound like something you’d say in everyday conversation? If the copy is stilted – you’re self-consciously “writing” – change it.
I’ve been asked about using profanity in the copy on your writer’s website. Profanity’s one way to get attention (AIDA). Consider your audience, always. Use a conversational tone, and if it suits the copy, and your audience, go ahead. Profanity’s a strategy which can backfire however, so be aware of this.
4. Ask Questions in Your Copy. Answer Them – or Not.
Questions open loops in a reader’s mind. It’s a psychologically effective strategy. We hate unanswered questions.
You can open loops by asking questions. Then you can answer them directly, or let the reader answer them.
5. Use White Space, and Short Sentences.
Your primary aim in everything you write is to be read. Long blocks of copy are unappealing. Use headlines, sub-heads, and bullet points to draw your reader through long copy. Keep your sentences short, but be aware that short sentences can jolt the reader out of your copy. When you want the reader to keep reading, lull him with longer sentences, and repetition.
Repetition is hypnotic. In longer copy, repeat words you want the reader to remember; you’re influencing him subliminally, towards the Call to Action.
OK, now you have another five copywriting tips you can use to advertise yourself as a writer. The first five tips are here.
If you want to develop copywriting skills you can use in all your writing, you can earn while you learn with the Copywriting Master Class.
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