Looking for a writing opportunity? Consider offering guest blogging services to your writing clients. When you “guest blog”, you write a blog post for a client, and get it published on a blog which is relevant to that client.
Here’s an example. Let’s say your client’s a cosmetic dentist. You might write a blog post (article), and get it published on a health and beauty blog.
Essentially, guest blogging is ghostwriting. You’re writing for a client. Your name may or may not be on the article, BUT (and this is the entire point of guest blogging) the article links to your client’s website. Links are the currency of the Web.
An aside. Google’s warned people against guest blogging, when it’s done to scale – that is, if a company gets a thousand pieces of crap a month written solely for the links. When it’s done with quality content, and not solely as a link-getting activity, Google has nothing against the practice, as Matt Cutts noted:
Added: It seems like most people are getting the spirit of what I was trying to say, but I’ll add a bit more context… And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.
Let’s look at five ways you can make money via guest blogging.
1. Choose Your Prospects Carefully: Do Their Customers Read Blogs?
Your clients will be interested in you writing articles for them which are published on blogs if their customers read blogs. So, most of your clients will be interested. However, take it on a client by client basis.
Offer your guest blogging services on your website, and approach your current and previous clients with this new offering. Point out what their customers read. If you’re not sure what blogs they read, chat with the client. Never be afraid to ask questions. 🙂
2. Guest Blog Yourself, So You Understand the Challenges.
Write some guest posts yourself, to promote your writing services, so that you know what’s involved in the process. You can approach your favorite blogs, or use a service like MyBlogGuest.
3. Be Honest When You Reach Out: Admit You’re Blogging for a Client.
Once you’ve published a few guest posts, you’re ready to blog on behalf of your clients.
Vital: be honest. If you’ve formed a relationship with a blog, and are promoting your own website with a link or two in your bio, it’s discourteous to change your bio without notice to promote a client.
When you’re reaching out to a blog, and are offering a guest post on behalf of a client, say something like:
I’m writing this post (describe the post) on behalf of my client ___ (the client’s name.)
4. Write and Deliver: Commit to Your New Writing Service.
When you’ve committed to writing guest posts, keep your deadlines. If something comes up and you can’t meet a deadline, let the blog on which you’re blogging know, and let your client know too.
You’ll have no control on when a blog post is published, so ensure that your client knows that too. With most blogs, your post will appear in a week or two. With some blogs, it can take a couple of months.
5. Charge What You’re Worth… (Seriously.)
I hate to admit this, because Google hates paid links. But nevertheless, here we go. Bloggers sell links – or more accurately, they rent them out, whether Google approves of the practice or not. More to the point, did you know that including just one link on a blog post for 12 months can earn you from $100 upwards? Very upwards, if the blog gets a lot of traffic.
Now you know how much a link is worth, give a little thought to how much you charge your clients when you write guest blog posts for them. If I hear of you charging poverty rates, I’ll be peeved. Guest blogging provides value to your clients, so charge appropriately. “Appropriately” depends not only on your writing experience, but also on the blogs on which your content appears.
If you love writing, and blogging, consider guest blogging as a perfect writing opportunity for you. Got questions? I’m happy to help you to set up your guest blogging services — we’ll make sure that you promote your blogging services to clients, find great blogs on which to guest, and also that you charge appropriately.
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