We’ve talked about building your writers’ platform, and how important it is if you want to make real money with your writing career. However, you may not be at a point in your career where you can accept that. I understand. It took me many, many years to grasp the importance of platform. So, let’s sneak up on platform, and look at some social media tips for professional writers.
Firstly, what’s “social media”? In essence: websites and applications used for social networking. I’m sure you’re thinking: who cares? I’m a writer! I totally agree, and sympathize. However, if no one knows you and what you can do, or about your ebooks, you may as well not bother writing, except for fun.
Before we discuss the tips, think about staying safe online. Anne R. Allen’s written an excellent article on this. In a word, use commonsense.
1. Platform Is Everything: Social Media Helps You to Build Your Platform Painlessly.
We’ve discussed platform. Building your platform goes hand in hand with writing. You do both at the same time. Author and marketing authority Guy Kawasaki reports:
You must make progress along two fronts at the same time: writing your book and building your marketing platform. You cannot wait until you’re done writing, because a platform takes nine months to a year to build. Ideally, you started building your platform before you even began to write your book.
Writing always comes first. You can use social media in your spare time. Everything helps. Consider using Pinterest to build your platform. It takes mere seconds to pin something.
2. Have Fun! Do What You Enjoy Doing, Forget the Rest.
Hate Twitter? Don’t use it. There are many social media platforms. Do what’s fun for you. I enjoy Twitter, Google+, and Pinterest. Facebook’s never grabbed my attention. So I blog, and use those three social media networking sites. Use whatever appeals to you, and forget the rest.
3. Create a Social Media Campaign for Each Writing Service or Ebook You Offer.
Now the rubber hits the proverbial road. A tweet here and there does nothing at all. Plan your social media; create a campaign.
Here’s an example of a basic campaign. Let’s say you’ve written a new Kindle ebook. You create a one-month social media campaign, which consists of:
- Four tweets a week, excerpting something or other from the book, for four weeks;
- Four articles on your blog, linking to your ebook on Amazon. You promote your articles on your social media sites – remember, use those sites you enjoy. No need to suffer… :-):
- A guest post written for someone’s blog;
- A Pinterest board.
That’s it. That’s the entire campaign. I’m sure you can do better than this. Create a theme for your campaign, and have fun with it.
Tip: please remember that all content you create is valuable. Use it, and reuse it. In an article on social media marketing, I suggested:
Content takes time to create and is a valuable asset. Make the most of your assets and use them on social media. You can repurpose your content in many ways: see how many exciting and innovative ways you can come up with.
4. Look and Learn: Then Use What You Learn.
Social media is social. Watch how others promote their material. Social media is all about attention too.
NPR for example, shares what they learn about social media – here’s something useful: they resend tweets.
5. It’s Not About the Followers. It’s About Opportunity.
Please don’t worry about how many followers you have, or don’t have. And never focus solely on getting followers. You’re a writer, not a social media specialist. Your income comes from your writing, and opportunities.
While you’re building your platform (readership) via social media, you never know what opportunities will arise from that. You may get a client who hires you for a high-paying project which pays your bills for the next six months from a short gig. You may write a little ebook which turns into a bestseller. Everything you do on social media builds your influence.
Opportunities arise from that. Use these social media tips. Your professional writing career depends on it.
In this book we'll aim to increase your creativity to unlock your imagination and build the writing career of your dreams.More info →
I developed the tactics and strategies in this book to help myself. My students have found them essential to producing both fiction and nonfiction almost effortlessly.More info →
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