You want to make money writing. However, chances are that you’re making the process much more difficult than it needs to be. It can be simple. Create an “instant” product and sell it. Then sell it again. And again.
What if you could create a short, and simple product within a couple of hours, a short report for example, and then sell it… not for $7, but for $199 or $299?
Henry, one of my students, is doing that. He’ll tell you how in a moment.
Let’s look at how to get ideas for products first.
Where do you find product ideas?
Product ideas for short reports and other short material are everywhere. You could create a short report a day, and sell it. However, there’s a BIG problem, and it explains why writers find it hard to sell products of any kind, including ebooks.
In a nutshell: they create generic content. Then they sell that content using methods every man and his dog uses. These days, it doesn’t work as well as it could. Generic content sells, but you won’t get much money for it. Your products aren’t specific enough for their buyers.
Get ideas for specific products which appeal to buyers.
The easiest way to sell your instant products is to combine creating them with getting writing jobs. You can do this very smoothly and easily. Henry, one of my coaching students, makes more money by selling products than he does from his writing gigs.
I asked Henry to outline his process. He said:
“I check out a company’s website, to see what they have, and if they’re missing anything which would benefit them. Usually it’s something like a newsletter, or an ebook. I create a little product within an hour or two. Then I send a message to the company, introducing myself as a writer, and as an aside, I mention that I’ve created a product just for them.
You can’t fault Henry’s offering. He tells companies that he’s a writer, and at the same time, he offers them something he’s created – an exclusive product, just for them.
Back to Henry: “If they don’t want the product, that’s fine. I offer it to someone else in the same industry. When I sell the product, I retain some rights, so that I can customize that product for other industries. My clients don’t mind, as long as they know that I won’t be offering the product to their competitors.”
Customize your products. Then sell them again.
I love Henry’s process, because it’s focused on his clients’ needs. He’s a full-time writer now, and spends half his day prospecting for clients, and the other half creating products.
You too can create instant products and sell them.
Henry’s a new writer. He’s been writing professionally for less than a year. He doesn’t even have a website, although he’s working on it. He adds his products to the Public folder in his Dropbox account, and when he makes a sale, he sends his client the link.
If you want to make money writing – or more money – test Henry’s process to see if it will work for you. You may just find, as Henry does, that he makes more money from his “instant” products, than he does from his writing gigs.
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