What if you could write write more, and sell more this week? You can. Set some goals, and create a writing schedule which helps you to move towards your writing goals.
I’m a huge fan of planning – goals and planning help you to move forward in your writing career, word by word, taking you from a low hourly rate to $150 an hour and more.
Focus on two things: writing, and promoting your writing, and you can’t go wrong. We live in amazing times. You can make contact with almost anyone via social media, so do use it to promote and sell your writing.
Use these five tips to help you to write more and sell more this week.
1. Got clients? Schedule follow-ups to bring in more income
You complete a writing project and call it done. Do you stay in touch with your clients? Few writers do. This week, create a “follow up” workflow.
You need follow up workflows for prospective clients, as well as for past clients.
Your workflow for following up once you’ve completed a project might look like this:
- Send email message to client 30 days after project completion.
Thank the client for the opportunity to work with him. Make a proposal. If your client is a website or publication editor, suggest two additional story ideas.
Your ideas may be accepted, or not. However, the fact that you’ve taken the time to get in touch and share ideas, ensures that when the company needs a writer they remember your name.
If you haven’t asked the client for a testimonial yet, do it now.
- Chat with the client via social media, phone or email three months after project completion.
Remind the client of who you are. Propose another two ideas. Comment on anything you choose: a story in the media about the client, altered market conditions – anything you like.
Be friendly and professional.
- Intermittent contact over the next few months.
USE your client list. I suggested to one of my writing students that he follow up with clients he’d worked with over the past six months. He was a “done and dusted” writer, as most writers are – they complete a project, and forget the client. His results convinced him of the value of following up. Within a couple of weeks, he was completely booked, and had brought in over $8,000 in income.
The people with whom you’ve worked know you. It’s much easier to get gigs from them than it is to hunt for writing jobs.
Stay in touch with clients intermittently for at least a year after you’ve worked with them. This is the minimum – if you’re a savvy writer, you’ll add your clients to an email list so that you can stay in touch with them forever.
2. Assess your deadlines, and work out how you’ll meet them
Go deadlines? Schedule time to work on the projects so they’re completed before the deadline.
If you know you won’t be able to meet a deadline, get in touch with the client immediately. Set a new deadline with which the client is happy, and that you know you’ll meet.
3. Use your assets: do more of what’s working
What’s working for you? Perhaps you’ve just finished creating Web content for a local client, or a client in a specific industry. Contact other businesses similar to your client. Tell them you’ve just worked with Company X, and ask them whether they need help with Web content or copywriting.
When you find something that works, push it as far as you can.
If you’re writing ebooks for example, and discover that you’re selling five ebooks a day on a particular topic, write another ebook on the same, or a similar topic.
Watch your feedback, always. Do more of what works, always.
4. Schedule time to think, and brainstorm, so you can double your income in 2014
Do you schedule thinking time? Before I start working for the day, I take a few minutes to think about what I need to get done. I also brainstorm, and jot down ideas – even if I’m not in the mood to generate ideas. Forcing yourself to come up with ideas makes you a stronger writer.
Use any down time you find in the course of your day. If you have a day job, this may be during lunch. If you’re a full-time writer, down time may be waiting for a meeting to start. Use any spare minutes to think about your writing and to either write email messages to clients (past and current), or give them a quick call.
5. Social media networks count: schedule time to create social media connections
We talked about making social media connections and making money with social media last week.
Schedule some time with your social media accounts this week, even if it’s only five minutes a day. I know that social media can be confusing. In a recent article, I suggested that it’s important to use networks like Twitter, even if you think that you “don’t know how”:
If your first reaction to Twitter is “huh?” don’t worry about it. Everyone feels the same way at first. The easiest way to get started is to import those of your contacts who have Twitter accounts. Twitter itself has some useful “get started” tips.
Start tweeting. You can tweet news, tips, quotes, fun information, images, videos… anything you like.
So, there we have it. Five tips to help you to write more, and sell more… Not only this week, but in weeks and months to come. Have fun, and keep writing. 🙂
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