Which social media networks are you on? If the answer is “none”, or “I joined, but I haven’t got time, I need to write”, you may want to rethink that. Yesterday, I posted that if you’ve got followers, you’ll get hired to write.
Publications, publishers, clients and websites all want exposure. They want writers with networks. Read Guy Kawasaki’s 10 Social Media Tips for Authors, but replace “authors” with “writers.” He wrote the post last February, and eight months is a long time on the Internet. All his tips are still valid, especially, “start yesterday.”
If you just want to write: ME TOO
Confession time. I’m happiest when I’m writing. Moreover, I’m happiest when I’m writing books – as a ghostwriter, or for myself, it doesn’t matter. My point? Social media takes time away from writing. The results moreover, aren’t immediate. As Guy points out, you’re building a platform.
You need to be visible, however, and you must be connected. So, implement Google Authorship, if you haven’t done so already. Hummingbird makes it imperative.
As Chris Abraham says in his article, Google demands your papers with the Hummingbird algorithm update:
In order to foil misbehavior and to tamp down as much of the wonton manipulation of search, Google has implemented authorship associated with real names, real identities, reputation, track record, share-worthiness, popularity, true organic behavior patters, and patterns of impact and penetration.
Which social media networks for you?
You choose. I lean towards Twitter and Google+. Twitter because it’s immediate. Google+ because it’s Google, and ties into Google Authorship.
Some writers get great results on Facebook. Be aware however that it’s a walled garden, and tends to change the rules frequently. I heard from one Kindle author that she’d built up a great following with a Facebook page, but when Facebook changed the rules, her followers suddenly couldn’t find her.
LinkedIn can be good for some writers; others have told me they’ve had no luck on the network at all. Ask your writer friends which networks they’re on.
The people who hire you to write want to see you on social media
We talked about influence yesterday. When the people who want to hire you start asking for your social media IDs, you need to have those IDs.
Building your presence takes time. That’s OK. If you’ve only got ten minutes a day, that’s fine. Use that. Initiate a conversation on Twitter, or post something on one of your networks. It’s the consistency which counts. Your networks will grow over time.
One writer told me, “I’ve only got five followers” (on Twitter). That’s fine. What counts is that he’s got a Twitter profile, and when his client publishes his article, his Twitter profile link will be on the article.
Readers can contact him, and follow him. The link adds credibility, and increases the website’s exposure. Google will recognize the writer as the author of the article too… All because of the Twitter ID, even if the follower account is small. (For now. Followers grow. This means more exposure for the article over time.)
What you need to do now: join at least two social networks
If you’ve already got your IDs, fill out your profile page on the network, and add an image. Done that? Then comment on something, like something, or make a post of your own.
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