Could you write an ebook in a week? In previous articles, we’ve discussed writing what you know, using your blog’s content to create a SHORT ebook, and most importantly – using your subconscious mind.
Now let’s talk about ONE IDEA; this is the selling point for your ebook, and much more.
I work with writing students every day, and by far the biggest stumbling block for authors is that they forget to identify their one idea for a book. Their story’s goal, if you like.
Your one idea is what you want your readers to take away with them.
What’s the Takeaway? Decide on That First
Books morph as you write them; it’s inevitable. You go off at tangents. Before you know it, you’re trapped in a tangle of words, and have no idea where you were headed, and how to get there.
(There are ways to get untangled, but you’ll have a much more enjoyable time if you focus on your ONE idea before you start writing, so you don’t get tangled at all.)
In my copywriting practice, I ask clients “what results do you want?” before I start writing. No matter what you’re writing, if you don’t know what you want the end result to be, you’ve got no hope of achieving it.
Let’s say you’ve decided that you want to write a short self-help ebook on losing weight. You want to write it and get it onto Amazon in ONE week. You’ve got a maximum of eight hours to write your ebook and get it published.
What’s your ONE idea – the takeaway you want for your readers? You’re writing your ebook from your own experiences, and you decide that what helped you most was food planning, so that you ate healthily, and restricted yourself to two meals a day, and two snacks. That’s your one idea: two meals a day. It’s the takeaway.
This immediately solves all kinds of problems for you. It takes care of the second half of the book, because in Part Two, you’ll cover meal planning and snacks – briefly.
Who, What, Why, When, Where and How: Answer Questions, Tell Stories
In your self-help book, you’re working up to the takeaway: two meals a day. That’s the second half of your ebook planned.
The first half is easy. It’s who, why, when, and where. (Part Two is what and how.)
Everyone loves a story. So you start your ebook with your experiences: what caused you to want to lose weight… Seeing the photos of your sister’s wedding where you looked FAT, feeling humiliated because you can’t play with your kids, and so on.
People identify with people, so whether you’re writing fiction, or non-fiction, tell stories.
Create a list of who, why, when, and where questions, and answer them. Then put them into any kind of order you like, and hey presto, Part One of your ebook is done.
Remember, as we’ve said, don’t over-think this. Just get the planning done. Fast. Then start writing.
Version 2: You Can Add to Your Ebooks Anytime
Although your ebooks will sell forever, they have one big advantage over printed books. You can change them, and add to them, at any time.
Let’s imagine that you completed your weight loss ebook in a week, posted it on Amazon, and eek! A mistake! Oooooh, the horrror.
If you made a mistake, open the document, fix it, and repost it.
Before you complete your ebook and upload it to Amazon, add a link to your website, with a little note “Visit my website at mynewwebsitenow.com for updates, and additional useful tips.” Put this on the final page.
On your website, invite readers to join your mailing list, so that you can stay in touch with them, and alert them to your new ebook when it’s published.
Your Next Step: One Idea
Choose a topic for your ebook. Then decide on the takeaway – your one idea.
Here’s a graphic to help you to remember the process…
Write Short: Sizzling Success From Short Reports and Short Stories
Use your spare minutes; turn them into cash. Write and sell SHORT products you create, both nonfiction and fiction. You’ll discover a great new write-and-sell strategy, and will develop your own profitable income streams which will boost your hourly rate into the stratosphere. Get started immediately.
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