Rarely a week goes by without a writer asking, “Does blogging work?”
Um, yes. And often in unexpected ways. Your blogging is a writing sample, after all.
Mike McGrail wrote 100 posts. His results:
In the past year I have had 48 leads that originated from my blog posts. I’ve kept track of those in a highly technical way – by asking people how they found out about the business – a very important question that is often forgotten about! That is four strong leads a month, and 23 of those have converted to actual business.
If you’re wondering what to blog about, I covered five easy ways to create content:
Although business blogging is a wonderful marketing tool, it’s also a real hassle. Blogs are voracious. You can feel like a hamster on a wheel, running desperately fast and wearing yourself out.
Luckily, there are tricks you can use to create content without struggle. Over the years, while blogging for my own and others’ blogs, I’ve learned some tricks. Let’s look at five of them.
That post is aimed at small business people — writers are small business people too.
Read Alexandra Franzen’s excellent post, … and 26 ways to actually make a living as a wordsmith — she gives you 26 ways to make money. Writing’s a business.
100 blog posts later
Can you write 100 blog posts? If you do, they will do a lot for your writing business — more than you can ever imagine. Writing is a business, and promotion is part of that business.
Have you written 100 blog posts? Please share your thoughts if you have. Were you surprised at the results?
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