After the initial excitement wears off, blogging can become a chore. Earlier this week while researching a project, I checked out dozens of company blogs. Out of some 60 blogs, only a couple had been updated recently. That’s a shame.
On the bright side, it’s an opportunity for you, the enterprising freelancer, to get some blogging gigs. Do a little research of your own, and when you find blogs which are obviously wilted, offer to freshen them up.
If your own blog’s become old and tired, it’s time to rejuvenate it. You’ll find that in the process, your affection and enthusiasm for your blog will return.
It won’t take long. Earmark an hour or less for these simple tricks.
1. Freshen your blog (and yourself) with a new theme and content ideas
I LOVE the latest WordPress default theme, Twenty-Thirteen. It’s free with your WordPress installation, and comes with (count ’em) ten different post types. This makes your blogging much easier. You can toss in a quote, or a quick link or image, and you’ve created a post.
Action idea: when you start working with a new client, give them a link in a link post on your blog. It’s quick content. Moreover, it ensures that you look like a busy freelancer. A link post takes less then 60 seconds to create.
Whatever blogging platform you’re using, there are endless free themes. And yes, you can pay for themes too. However, after being badly burnt by WordPress updates which sent custom themes into meltdown, I tend to stick with the themes created by the platform. Yes, it’s less adventurous. It’s also a lot less aggravating. I’d rather be writing, than gnashing my teeth because a blog’s gone down.
After you’ve updated your theme, spend ten minutes brainstorming content. Then add the content to your content calendar, via some drafts:
Drafting your content leads to faster and easier content creation. My favorite content drafting tools in WordPress are: the Drafts Dropdown and Editorial Calendar plugins. Give them a try if you use WordPress.
2. Integrate your social media accounts into your blog
Add some social media buttons to your blog, so that your clients can find you on social media.
If you’re using WordPress, install the Jetpack plugin. In this blog post, I discussed Jetpack’s latest update, which includes Google+ integration, and Facebook embeds:
Jetpack has a MILE of options. We’ve mentioned Post by Email, one of my favorites, but there are many more. You don’t need to use all the options of course, just use the ones which make the most sense for your blog.
I’m thrilled with Google+ integration via Jetpack; I’ve been waiting for it for a while, and now it’s here.
3. Sell new stuff in a new way
What can you sell? You can sell almost anything. Your writing services of course, as well as reports, ebooks and white papers. Selz makes it easy to sell on your blog. You can put a Buy button into any of your blog posts, so your visitors can take action, and buy immediately.
Brainstorm some new sales ideas, and put them into action.
And voilà, in less time than it takes to talk about it, you’ve freshened up your blog. Your new enthusiasm should carry you happily through the next few weeks. Happy blogging. 🙂
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