One of the easiest ways to make money online is by writing articles. We’ve discussed articles many times, and you’ll do very well with it when you offer a selection to your clients.
What does this mean?
Basically, let your customers choose what they want from what you can offer.
You can offer:
- Single articles, well researched, suitable for inbound marketing.
Think ghostwriting: this type of article is written either to promote your own name, or that of a client. These articles take time to create and research, so you wouldn’t offer them for $50 each. Consider $1 a word.
- Article packages: prewritten, or custom-created.
You can sell pre-written articles from your website. Pick a topic: “email marketing”, “organic pet food”, “Instagram” etc. Focus the topic so that it appeals to your target audience, usually small business, or affiliate marketers. Your packages can anywhere from five to 20 or more articles.
Custom article packages appeal to companies which want to populate a website or a blog quickly. They tell you what they need, or more likely, YOU tell them what they need (grin), and then you write the articles. You may even add the articles to the company’s blog yourself. Charge your usual Web content rates for custom article packages.
- Articles plus social media marketing packages.
You can get very creative these kinds of packages of articles plus promotion.
A typical package might include ten articles, and promoting each article to several social media sites. You could even include creating a Facebook or Google+ page for the client in this package.
Pitfall: beware confusion
When you offer article selections, it’s very easy to confuse your clients so that they’re not sure exactly what you’re offering. Describe what they receive carefully. Give examples, and make it easy for them to contact you to ask questions.
Remember to upsell: “will you have fries with that”
We’ve discussed upselling before. Offer your article selections when a client’s already buying.
Each client is different. Consider the client’s business, and what he needs, when you upsell.
Get Help: Article Writing and Selling Guides
Check out our two article writing and selling guides:
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