Can you make money creating content? Of course you can. However, to make money, you need to think differently from most freelance writers.
Last week, we discussed the scourge of “$2 articles.” In that article, I pointed out that to make money, you have to hustle. Add hustling to thinking about what you’re doing, and you’ll make more money.
For example, one of my personal coaching students, Emily, took my suggestions to heart. She decided that the minimum payment she’d accept for content was $200 per article. That was a big step up from $20 and $30 per article she was charging previously.
Differentiate yourself, and your content
Consider that content is everywhere, and much of that content is junk. Decide right now that you’ll become a super-content creator. You’ll put yourself in the top one per cent of freelance writers, because you’ll differentiate yourself and your content.
Here are five tips to help you to do that.
1. Create “Expandable” Content That’s Easy to Repurpose
What’s “expandable” content? It’s content that you’ve planned carefully before you start writing. That content will expand and contract, according to where it’s to be reused, and repurposed.
Let’s say that you’re creating content for a client. He’s launching a new product, a new type of garden turf. The target audience is both consumers (home owners), as well as businesses (real estate developers.) You plan articles, a video script, an audio script, advertising, a presentation, and press releases. You also plan a series of 200 tweets.
The content will be posted and promoted on a schedule, over the course of a month. You’ll write some of the content, and you’ll hire writers to write the rest.
2. Think “Visual” – Encourage Pinning and Posting
Image marketing is the big marketing news of 2013. Consider sites like Pinterest, and Google+, which put the focus primarily on images. Images attract attention.
3. Curate Content: Create Snippets
We’ve discussed short-form content snippets.
In that article, we said:
Clients understand Web content, articles, and sales content, but snippets, not so much.
You could offer “social media content” as a service on your writers’ website. Any writer can do this. However, I encourage you to customize your service for each client.
4. Daily Content Sells: Offer Daily News Content
A recent study showed that the more often companies contacted customers via email, the greater the response. This makes sense. Who remembers a company which contacts them once a month?
You can use this insight to offer a daily newsletter service to your clients. The newsletter doesn’t need to be lengthy. It can be as short as 200 words. It’s the daily contact which gets results.
Consider offering a “daily news” service to your clients.
5. Top Quality “Magazine Like” Content
Finally, consider offering top quality content to your clients. Most Web content is bland and easily forgettable. Little research goes into it. What if you offered high quality, magazine-like content to your clients?
More and more, companies are becoming publishers. Content is less expensive, and offers a greater return on investment than advertising. However, the flood of content means that quality content stands out. Here’s an example of quality content – The Buffer Blog.
There you have it – 5 tips to help you to become a super-content creator. Go and create. 🙂
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