Short-form content types in Tumblr and WordPress
This week’s theme is making money from short content – content snippets.
Tsunamis of content flow onto the Web every day. We’re all pushed for time. This means that long content is not as popular as it was a couple of years ago. If you’re asking someone to give up ten minutes of their valuable time to read an article, that content had better be life-changing.
Time constraints aside, short content is valuable for SEO (search engine optimization) too. Search Engine Land just published Is Paid Social Media The New Paid SEO? The article concluded:
You start with great content first, then use paid social media promotion to reach new people. With great audience capture and retention plus influencer relationship building, you grow a community that provides growing traffic and citations. All this, plus onsite SEO, leads to more and more organic search engine referrals.
Short-form content can be a huge part of the SEO content you create for your clients.
Short content’s made for the mobile revolution
More and more, content’s consumed on devices. Short, pithy content which makes a point or two is valuable because it’s easy to consume on phones and tablet computers. Not only is short content easy to consume, there are many places you can post short material so that it’s seen. Consider social media networks like Pinterest, for example.
To sum up: short-form content is attractive to your writing clients because it works, so you need to become familiar with it, and offer it to your clients.
Let’s look at some basics.
What is short content?
I define short content as content that’s under 250 words. Others define “short” as a five sentence paragraph. How you define it is up to you, and your freelance writing clients.
The most common form of short content is Twitter tweets, and Facebook and Google+ status updates. However, there are many other kinds of short content. Images can be defined as short content, as can the hugely popular quotes images. Link posts are short content.
In the image at the top of this article, you can see that both Tumbler and WordPress give you different options for posting short-form content.
Freshness counts – schedule your content
When you’re selling short-form content to your clients, you need to define exactly what the client is getting, and you also need to define how that content will be presented – that is, how it will be scheduled.
You can schedule content using tools like Buffer and HootSuite.
Create short-form content campaigns with anchor content
Short-form content usually won’t stand alone; your clients need longer form content to “anchor” it.
How does this work?
Let’s say your writing client wants to promote the launch of a new product.
Short form content builds awareness, long-form content sells. That long-form content can be articles, blog posts, white papers, videos, case studies…
Therefore, when you’re selling your short-form content to clients, remember to also create longer-form content around which your content snippets orbit.
So a week or two before your client launches his new product, you’d create long-form content for him with press releases, white papers, articles, and Web content. In addition, you’d create a campaign of short-form content.
After the product was launched, you could create another couple of campaigns of short-form content.
The Web’s changing, and we need to change with it. When you become familiar with all the different types of content you can create, you can give your clients greater value for the dollars they spend with you. You can also differentiate yourself from other writers.
Experiment with short form content on your own blog, then promote short-form content to your clients. Short-form content enhances SEO. If you’re not au fait with SEO content, I encourage you to study SEO and More: SEO Writing And Copywriting 2013.
Have fun with short-form content; it’s as easy to create as it is to consume. 🙂
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