Welcome to the new world of writing: hello, Mad Men
Want to become a successful writer? Here’s a tip. Learn copywriting skills. In 2013 and beyond, every writer needs copywriting expertise.
I became a copywriter way back in the 1980s, completely by accident. Over the years, I’ve come to see that learning how to write copy was my life’s defining point. It changed my life.
For one thing, learning copywriting taught me to have FUN with words. When you’re writing copy, you can see the results. Your words either sell a product, or they don’t. If they don’t, you can change the words.
Copywriting is selling with words. Here are five easy copywriting tips which will help you to sell.
1. Write It: Getting Done Beats Getting It Perfect
Just write it. If it doesn’t work, you can fix it. A copywriter knows that you can always change the words – it’s the intention and the thoughts behind the words that count. If your words don’t work the way you expect them to – change them.
One of the first things a copywriter asks his clients is: “What results do you want?”
Make a habit of asking yourself that question. It will make all your writing easier.
2. Promote It: Everything You Write Needs Promotion
New writers, and established writers who hate selling, are squeamish abut promotion. Once upon a time, writers could get away with this attitude. It’s no longer possible.
Here’s why: competition for attention.
Thousand of writers are struggling to find great writing gigs. A tsunami of content rolls over the Web every day. Hundreds of thousands of ebooks are available at the online bookstores.
Everything you write needs to be promoted in some way, even if it’s just on Twitter.
You’ll develop your own promotional strategies. They will help you to succeed.
3. Simple Copywriting Tricks Work Best
Here are three simple copywriting tricks you can use today:
Easy, right? Copywriting is psychology. We’re all the same, under the skin. We all have the same drives and desires.
Once you understand what drives you, and everyone else, you’ll be able to write copy.
4. Everything’s Advertising Copy Now: “Branded Content” and “Native Advertising” Rule
It had to happen. Content has become advertising. As the New York Times points out:
Publishers are largely being driven to support the use of sponsored content because of fewer people clicking on banner ads, the abundance of advertising space and other factors make it more difficult to make money from traditional online advertising. As advertising technology becomes more sophisticated, ads can be bought and sold at cheaper rates across the Web. Often they are ignored by the very customers advertisers are trying to reach.
What does this mean for writers?
It means that since Web content is now advertising, we’d better develop some copywriting skills.
Start thinking of everything you write for the Web as advertising, because it is.
5. Writing Promotional Material Is a “Helping” Mindset
“I shouldn’t need to promote my writing. Good writing sells itself.”
Deep down, all writers feel that we shouldn’t need to promote our writing. It’s… déclassé.
Here’s how to get over that mindset. Consider that all advertising and promotion is helping. Without promotion, people won’t be aware of the goods and services they desperately need.
Ask yourself how you can HELP.
Put these five easy copywriting tips to use today. They can change your writing, and help you to succeed, in any form of writing at all.
Want more? Learn how to double and triple your income almost INSTANTLY when you get copywriting skills.
Introducing – “Buy Me!” Copywriting For Writers – Coaching Workshop
EVERY writer needs copywriting skills. Copywriting equals SALES. The more confident you are in selling your writing services and products like ebooks, the more income you’ll make.
Discover powerful copywriting secrets that will have you selling like a pro in our “Buy Me!” Copywriting For Writers coaching workshop.
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