The Quotes Category on Pinterest
While Pinterest is a relatively new social media network, it has millions of enthusiastic users and browsers. Although you can use Pinterest purely for fun, you should also know how to use it to create Web content for your clients.
Would you like to:
Promote your writing services to people who would otherwise never get to hear about you?
Find readers and buyers for your ebooks?
Sell your “Pinterest” social media services to your clients?
If you’d like to do those things, get acquainted with Pinterest. Tinker on the site until you’re comfortable, then offer your Pinterest content creation services to your clients.
I love introducing my copywriting clients to Pinterest. Setting up boards for them is a breeze. These days, I don’t have time to put clients onto a retainer for Pinterest services myself, I create the boards, then find writers to maintain the boards for the clients, on retainer.
If you’re not familiar with retainers, a retainer is a fee which a client pays you to “retain” you. Usually that fee is paid monthly, whether you do any work for the client or not.
A “pin” may be an image you add to Pinterest; it can also be a video. Either way, it’s something VISUAL. You create Pinterest “boards” onto which you pin your pins… 🙂 Here’s Pinterest’s own Pinning 101.
Pinterest is a social network, so you won’t be selling your own services, or those of your clients, directly on the site. You’re engaging prospects via your boards, so that people get to know you. As with most Web content, content on Pinterest pays off over time.
Pinterest as a research tool
You can learn a lot about people on Pinterest, as this article points out:
She suggests you look at the pinners who follow your brand and see what they’re pinning and who else they’re following. “They’re volunteering a lot of information about their interests, passions, dreams and sense of humor in a more natural way on Pinterest than they would on, say, a survey or even on Facebook, where they have to manually enter ‘sarcasm’ or ‘travel’ as an interest. Use this information to your advantage to glean insights about your target consumers.”
Tip: use Pinterest as a research tool.
For example, if you’re writing Kindle short stories, create a Pinterest board. Watch who repins your pins. Check out these pinners’ boards. Follow them. You can get leads to reviewers, as well as subscribers to your email newsletter, and ultimately of course, more buyers for your stories.
Become a Pinterest content maven
I’m all for you becoming a Web content maven.
In this article I suggested that you use Pinterest to stand out:
Standing out from the writing crowd
How might you use Pinterest if you want to stand out?
Be sure to fill in your profile first.
The time you spend on Pinterest – even if it’s just a few minutes each week – will not only enable you to offer a new service to your writing clients, it will also pay off for you over time. As I’ve said many times: It’s not who you know, it’s who knows you.
Picture power sells, so these days, any Web writer worth this salt is familiar with, and uses, Pinterest.
Blogging Maestro: Make 13 Years of Blogging Experience Yours
Blogging is a master skill for writers. No matter what kind of writing you do, a blog will help.
If you’re a new writer, your blog gives you credibility… it also increases your income, because it acts as a writing sample. Not only does your blog get you writing jobs without hunting for them, it also gets you better jobs.
Your blog can be a business, and a career. Students have been nagging me to create an “all in one” blogging program for months. It’s finally ready, and you can find it here, at Blogging Maestro.
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