Blogging your book is an excellent form of marketing. Not only will you make sales, but you will build your platform too.
I’ve been working with a Kindle fiction writing group, and encouraging them to blog.
Chris is part of the group, as I mentioned in the blog post on local blogging:
I’m currently working with Chris, a writer who’s written a couple of books, and has self-published them. That’s wonderful – he’s hard-working, and I enjoy his writing. He began “marketing” after his first book. He paid a lot of money to various companies, and made few (very few) sales. His sales are STILL abysmal.
Much as they’d love to blog, these writers want to do it FAST. I sympathize. Writing at book length takes focus and energy. It’s a challenge to blog as well as write your book… But if you want readers, it’s necessary. Believe it or not, it’s huge fun too. 🙂
The most difficult part is getting started. Once you’ve made a couple of posts, you’ll be able blog in five minutes or less.
Let’s look at three no-hassle ways you can blog your book in the shortest possible time. I defy any writer to tell me that he has “no time to blog” with these methods. 🙂
Blogging your book: three no-hassle ways
1. Blog-Free and Happy: Google+
Google+ is GOOGLE. Anything you post to this network will be indexed quickly, so that when a reader searches for your name using Google, they’ll be able to learn more about you and your books.
Here’s my profile on Google+. I don’t use the network as a blogging service, but you could.
You’re asked to “share what’s new”, so go ahead and blog while you’re writing your book. If you’re writing fiction, chat about your characters. You can even post some snippets. If you’re writing nonfiction, blog about your topic… you can blog anything you like, it’s your niche on the Web.
Don’t forget to add some material to your “about” tab – mine looks like this.
Yes, I know that Google+ isn’t a blogging service. No one’s stopping you using it as a blog, however. Computer writer Mike Elgan does, and he tells you how, too.
2. Evernote and Postach.io
I posted an article about using Evernote and Postach.io to blog for free yesterday. It’s simple, and super-fast. You can blog anywhere, on your phone, or tablet too – you don’t need to be sitting at your computer.
A tiny caveat: Postach.io is in beta. Its Markdown formatting isn’t working for me yet, and I haven’t had a chance to chase down the problems. However, in all other respects it works perfectly.
3. Tumblr: Blog Anywhere
Finally, there’s Tumblr. Set up a blog in minutes, and post snippets whenever you get a moment. Easy. Fast. Free.
Here’s my Tumblr blog – I don’t spend much time on it, but I love the platform.
OK – there you have it. Three no-hassle ways to blog. 🙂
BTW, if you’re writing a book, you’ll find useful stuff on my Just Write a Book Blog.
Updated on July 30, 2014