Although blogging’s one of the easier forms of writing, it can be stressful if you’re not confident that you can create content regularly, particularly if you’ve accepted a job blogging for a client.
However, there endless ways to find content ideas. Here’s a simple one, if you’re blogging for a site which already has lots of content. This article, 11 Tips for Beating Bloggers Block – Business 2 Community, for example, suggests:
“Look back over your own blog and comment on your favourite posts.
This is also easy to write as you only really need a brief paragraph on each post and it also allows you to link back to older posts. That’s good for SEO and also gets you some extra use out of older blog posts.”
Here are my favorite methods — they work for your own blogs, as well as client blogs.
1. Pinterest: great if you’re inspired by images
Tip: don’t wait until you MUST find an idea for a blog post. Browse Pinterest for a few minutes, then brainstorm – see Tip 3.
You can search for anything you like. Usually, I just browse the Popular category. Two or three minutes of this, and my creativity blooms. I’ve also found that when I’m writing fiction – a short story, or a novel – browsing Pinterest gets my creative juices flowing whenever the words and ideas won’t come.
Bonus tip: create a secret “Ideas” board, or several of them
Pinterest lets you create as many private boards as you wish; it calls them “secret” boards. You can add as much content as you like to a secret board, and no one else will see it. I’ve got a secret board for each of my clients’ blogs, as well as for my own blogs.
I blog for several clients. When they send me images, after I’ve edited them, I add them to a board to remind myself that the images exist. I also collect news from clients’ industries onto their boards. Once I’ve written a blog post about the news, I delete the pin.
BTW — if you’re worried about board limits, don’t be. Currently you can have 500 boards per account — in any mix, of both public and secret boards.
2. News aggregators: many sites, many ideas
News aggregator sites like Alltop aggregate the latest stories from all over the Web. Just browsing the subject lines is enough for me to start ideas flowing. If you’re use a smartphone or tablet, Flipboard’s also an excellent aggregator to inspire blog post ideas.
3. Brainstorm: set a timer first
You’ve got some blog post topics; the next step is brainstorming. I like to brainstorm ideas for blog posts on Sundays. It’s a lazy day. After I’ve dealt with commitments, I relax and work on ideas for content.
The trick to coming up with more ideas than you could ever write is to set a timer first. Set it for five minutes (or just glance at your watch). Then start writing. You can expand on your ideas later.
4. Forums on your topic
You can use forums in a similar way to using aggregators – just glance at the subject lines, to inspire your own ideas.
5. Quora: what are people asking?
Quora’s a fun site. People ask weird and wonderful questions. Be wary – set a time limit for this site, otherwise you’ll find time slipping away.
Type your topic into the search query box, and make a list of ideas. Usually my ideas spark off the intent of the people asking the questions. Read, then brainstorm your own ideas.
Big tip: remember your audience
When you’re looking for ideas, remember for whom you’re writing. Get a clear idea of an ideal reader for your blog, and then write for him or her.
Updated on November 10, 2014
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