Merry Christmas! Yes, I know it’s July, but we’re writers. We need to think ahead. We’ve got another five months before Christmas madness descends on us again… so we’re just in time to create a website or two which will make money for you – forever.
As I said in yesterday’s article on Christmas in July:
Create a Christmas-themed website and/ or blog now
I know several writers who do very well over the Christmas holidays with tiny websites. Their websites get a few visitors at other times of the year but at Christmas they make a killing. You can join them. Create a small website, and by the time Christmas rolls around, you’ll have it set up so that it’s producing income for you.
Let’s look at some ideas for holiday-themed websites. There are endless possibilities. These ten ideas for fast, easy and profitable websites will inspire your creativity.
1. Food: everyone eats and drinks too much over the holidays.
Cooking blogs and websites are all the rage. With millions of these sites online, be different.
Huge websites with millions of page views and millions of dollars to spend cover holiday food and drink more than adequately. As a small player, you need to cover Christmas cheer in a quirky way which gets attention.
How? Think niche websites. Examples:
Christmas for people who want to lose weight, but nevertheless eat well;
Christmas produce from local organic food and farmers’ markets. Yes, the Web is global, but the way to get traffic is to think local. How many farmers’ markets and organic food growers are there within 200 miles of where you live? You could grab your camera, do some interviews, and could create lots of great content. (The people you interview may be willing to advertise on your site once it’s live).
2. “Business” gift ideas.
Businesses send gifts at Christmas. Not only to their employees, but also to suppliers and their best customers.
As with “food” above, think local. If you write about gift baskets and cases of wine, the companies selling those products may be willing to advertise on your site, once it’s getting traffic.
3. DIY Holiday gifts.
Many people love to create personal gifts. When my children were small, we didn’t have a lot of money to spend on gifts for family and friends. So, we made them.
If you love creating personal gifts, create a website for people who love to cook, knit, sew, carve, paint etc.
Here’s a Pinterest DIY Christmas board to inspire you with ideas.
4. Luxury gifts, to treat yourself, or someone special.
This kind of website is the opposite of a DIY gifts website. Think luxury goods – fragrances, designer wear, holidays, gadgets… You can make money from this kind of site with affiliate promotions.
5. Love me, love my mutt: gifts for pets.
People who have pets buy Christmas gifts for them. My Jack Russell, Honey, always does very well for herself at Christmas. Think: pet treats, homemade dog biscuits, pet clothing, baskets, and so on. You can monetize this kind of site with affiliate promotions, or if you take the “local” angle, and promote goods which are on sale locally, you can attract advertisers.
6. Toy stories: gifts for kids.
As with creating websites around Christmas food and drink, you’ve got to think outside the box for this one.
Explore Pinterest for ideas, and chat with kids. What would they love for Christmas? As with gifts for pets, you can monetize this kind of site with affiliate promotions, or sell advertising to local companies.
7. Deck the halls – Christmas decorations.
This is a perennial favorite. In our first article in this series, I mentioned the writer who’s doing well with her website on Christmas ornaments.
With this kind of website, you can think BIG – home renovations, room renovations, furniture; or you can think SMALL: collector items like Christmas plates, or Christmas glass, for example.
8. Get me out of here! Christmas holiday vacations.
While most people enjoy Christmas at home, some don’t. They take vacations. Create a website for a holiday travel destination, or for mini-breaks. If you live in or near a tourist destination, you can create a local website.
9. Believe it or not: Christmas trivia.
I love trivia. If you do too, consider creating a website with lots of information about Christmas. If you’re writing Christmas-themed Kindle fiction, this kind of website will be immensely useful to you over the years. It will promote your fiction right throughout the year.
10. Money: how to budget for the holidays/ how to save money.
Christmas can be a financial mine-field. If you know how to budget, share the information with others. Knowing how to save money when everyone’s spending goes a long way to relieve stress. You can monetize this kind of website in any way you choose, but consider creating some “how to have a wonderful Christmas without breaking the bank” short reports.
Creating websites is a great way to develop residual income streams. Your holiday-themed websites will create income for you for many years to come.
Make money from your memories: write fiction and nonfiction with a workbook and videos
Are you missing the BIG stories that only YOU can tell?
Most new writers miss out on one big source of inspiration: themselves.
With my writing students, I’ve found that once I help writers to mine their own life stories, their writing instantly improves. And they make more money, because their writing is more authentic and authoritative. You’re the expert on you, so once you start trusting yourself, you’ll sell more of your writing.
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