Make the most of your clients’ content, and write less
The major theme in Content Dynamite is knowing content, and what you can do with it.
The Web is changing; a ocean of content flows onto the Web each day. If you look at your writing as discrete pieces, you’ll never make the income you could be making. We’ve talked about making a $500 a day writing plan, so if you haven’t done that, do that first.
Then think about how you can USE the content you create. Creating content takes time, so once you’ve created content, you need to figure out how you can do more with it.
Creating content for a client? Help him to make the most of it
In this post on SEO and on-going writing gigs, we talked about retainer clients. The easiest way to get retainer clients is to show them how you can help them to DO MORE with anything you create for them.
For example, Bunty, one of my copywriting students, was helping a hairdresser to set up her second salon. Bunty created a name for the business, a branding statement, several display ads, a bundle of social media services (Twitter, Facebook et al), as well as several direct mail letters.
Bunty’s no slouch, so she offered to create a two-page newsletter for the hairdresser as well. Each month, she chats with her client about what’s important for her clients to know right now, and snaps pics on her smartphone.
Then she creates the newsletter as a simple PDF. It’s emailed to the hairdresser’s clients. All up, Bunty says that each issue takes her around three hours. She charges a retainer of $1,780 a month, for the newsletter, writing ads for the local paper, and social media updates. Bunty’s making more than her hourly rate ($250 an hour) for the time she’s spending, and that $1,780 appears in her bank account on the first day of every month.
Here’s where repurposing comes in.
Takes dozens of images and posts them on Twitter and Instagram;
Uses newsletter content for social media, and vice versa;
Uses social media content and images in the ads she creates for the business.
When I asked her how much time she spends on the hairdresser’s account each month in total, Bunty estimated around five to six hours.
Write less, use your content more
Bunty’s making more than her hourly rate; and she’s paid on retainer, which means that she’s paid before she writes a single word.
I created Content Dynamite so that you could see some of the opportunities which are open to you right now – I hope that you can see some of the possibilities. The Web’s going beyond words, but words are always the foundation. Develop content mastery – you’ll write less, and earn more. 😉
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