You’re writing ebooks, and you want to increase sales. Of course you do! That’s the reason you’re writing, after all. By the way, if you missed our article “can you REALLY make money writing ebooks?”, read that now.
However, many of the strategies which writers are using just don’t work, or they work badly. OK. We can do better. 🙂 I’ve found the following tips useful primarily for people writing fiction – Kindle short stories and novels – they also work for nonfiction.
(I’ll be doing another post eventually just for nonfiction Kindle ebook writers. The situation here is somewhat different, if you want more on that now, consult the “instant ebooks guide”.)
Here we go.
1. Create your Goodreads author page
This is your single most important strategy if you write Kindle fiction – go and join the Goodreads Author Program. As you may be aware, Amazon OWNS Goodreads now. I’ve no doubt that when the dust settles from that acquisition, there’ll be a tight integration between the Kindle ebook store, and Goodreads.
Start building your platform there. (Yes, it’s a platform-builder. Remember, platform is READERS.)
2. Blog ebook snippets to tempt readers into buyers
You’re blogging, right? If you’re not, read our article on five minute blogging, and create a blog NOW.
Once you’ve created your blog, post a snippet from your ebook to your blog every day or two. A “snippet” is a paragraph, or even just a line.
Now please… and I know I’m shouting here: LINK TO YOUR EBOOK ON AMAZON FROM YOUR SNIPPET. I’m shouting because I look at writers’ websites every day, and it drives me insane when writers won’t link to their ebooks. What’s the point of blogging if people can’t BUY your ebook?
Then check your links.
Link, link, link – create a Post It and stick it on your computer monitor.
(End of mini-rant. Whew, I feel better now… ;-))
3. Get social with book tweeting to extend your reach
You know about Twitter, of course. However, did you know that there’s a book tweeting service?
Although I haven’t used this service myself, I’ve heard many writers raving about it, and getting good results.
4. Build your platform with a mailing list for steadily increasing sales
We’ve discussed mailing lists before. It’s an essential strategy.
5. Use audio and video to attract buyers
Yes, I know, you’re a writer. However, these days the Web is all about audio-visual content.
You can get people to do voice-overs and video book trailers at fiverr.com, so your technical expertise isn’t the question. The audios are just readings of a page or less of your ebook.
Post your audio and videos on your blog. Now you’ve got a blog, make friends with other bloggers who are also trying to sell their books.
Post some of their material on your blog, and encourage them to do the same for you. If half a dozen or so of you get together, your reach will be greater than if you each just posted your own content.
Here’s how it works:
You post your stuff to your own blog… and…
You post others’ content, with a little intro paragraph…
I shouldn’t need to say it after my little rant… but… LINK to your ebooks, and in your little band of bloggers, LINK to each other.
Use these tips. They work. Writing and selling Kindle fiction is a growth industry. More writers than you’d believe are making money writing ebooks, and you can too.
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