My 5-minute blog on WordPress.com
Why blog? Two words: free advertising.
As Hubspot points out, the blog post is the new advertising unit.
If you want to get paid to write, you need to advertise. Unfortunately, not only does advertising cost money, it’s also ephemeral. You pay, your message gets out, and when you stop paying, your message is GONE.
Blogging has additional benefits for writers:
Your blog acts as a writing sample;
Your blog improves your writing;
You can repurpose your blog posts into salable material, like books.
Countless books have started out as blogs. Here’s a famous example. The movie Julie and Julia started out as a blog, The Julie/ Julia Project. The blog became a book, and then a movie.
So, not only does your blog provide you with free advertising, it has many other benefits. Blogging’s a no-brainer… But it can seem like too much work, without an immediate return.
This means that when I suggest blogging to writers who aren’t blogging, they tell me that they have “no time.”
My response is: “If you’ve got five minutes a day, you can blog.” Those five minutes a day will be the best investment in your writing career that you ever make.
Here’s a simple process you can follow.
1. Decide why you’re blogging: choose a goal (five minutes)
Your first step is the most important. Why blog? What’s your goal? Many years ago, when I started blogging, the only reason I had was to promote my ideas.
That first blog became “Creative Small Biz” an ezine, in 2002, which I published for several years. My first blog, and the ezine, brought many opportunities.
Choose any goal which makes sense to you. You’ll achieve your goal, and much more besides.
2. Choose your audience (five minutes)
Who do you want to help?
Don’t over-think this. You may decide that you want to help home-schooling moms, or other writers, or people who are buying a home… It doesn’t matter. What matters is your passion and enthusiasm.
Enthusiasm is vital. Until you see the benefits of blogging, it will be a challenge for you to commit to even five minutes a day.
3. Choose a simple, easy blogging platform (five minutes)
WordPress.com, Tumblr, and Blogger are all easy blogging platforms. You can set up a blog there in less than a minute.
For five-minute blogging, I recommend that you choose either:
I recommend either of the above, because they have built-in, excellent social media reach, so that your blog is publicized automatically.
4. Choose a social media partner (five minutes)
Since there are so many social media networks, you can be spoiled for choice. Keep it simple. Choose Twitter.com. It takes seconds to compose a tweet, since you only have 140 characters to worry about. Those 140 characters give you a maximum of 28 words, at five characters per word.
5. Draft short posts (five minutes)
Here’s the big secret of blogging: don’t try to write and post to your blog in a simple step. That leads to procrastination.
Try this: come up with a couple of ideas.
Then, draft couple of posts. A “draft” can be just a paragraph or two describing your idea.
Keep your drafts right in your blog’s dashboard. (A blog post is always a draft, until you hit the Publish button.)
6. Publish and promote (five minutes)
Ready to post to your blog?
Call up a draft, add another paragraph, or two. Hit Publish. You’re done.
If you’ve got another minute or two, use a blog image finder like Photopin to source images for future blog posts.
So, there you have it. 300 seconds a day to blogging success. I adore blogging, and if you follow the above simple strategy, you will too. Keep it up, and your blog will repay you in ways you can’t envision. 🙂
Ready for more?
This week’s offering is my complete blogging course, The Lazy Rich Blogger’s Fast Track To Money.
We’re spending this week discussing blogging. So watch for more posts on how you can make blogging fast, fun, and profitable.
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