I meant to let you know about this powerful Kindle publishing secrets program a couple of days ago.
As you’re well aware, I’m big on BRANDING (also known as building platform), and this program has a section on branding which is outstanding. Dmitrij’s mentioned a couple of things I hadn’t thought of, and I’ll be using these tactics going forward. Great stuff.
He’s also got a section on getting into the head of your buyers. Copywriters know this as WIIFM (What’s In It For Me); it’s the basis of all good marketing, and copy, of course.
Getting into your buyers’ head is vital not only for nonfiction, but for fiction as well. You must know what your buyers want and need. What hopes and dreams do they have? All this sounds airy fairy, but it’s not. Even if you spend just a few minutes working with the process that Dmitrij lays out for you, it will make all the difference to your sales.
If you’ve been writing for years, you’ll know what your buyers want, because you’re used to writing for a particular audience. New writers take time to get their own head around this; Dmitrij explains it well, and shows you how to do it too.
You’ll love this Kindle publishing secrets program if you’re writing for Amazon’s Kindle store right now. If you’re preparing to write your first ebook, this program will get you thinking about the right things – and doing the right things, as well.
As I’ve said before – the big publishers are coming. They’re gearing up to push many thousands of backlist titles onto Amazon. When that happens – it’s happening already – Kindle ebook sales will become much more competitive. With programs like this in your Kindle toolbox, that needn’t bother you at all.
(Apropos of this, I talked about ebook pricing and The Atlantic on my Just Write a Book Blog yesterday.)
I’ll have more to say about this nifty program in the days to come. It’s important that you’re aware of these tactics. At 44 pages, it’s not overwhelming, because you can use what you need when you’re ready for it. Check it out.