How do you become a real achiever in your freelance writing career? Or in life?
This quote is the key: “You have to do what others won’t. To achieve what others don’t.” I’ve no idea who said this first. It doesn’t matter, but I’d love to know who made this observation for the first time.
If you’re prepared to do what others won’t do, you can have what they will never have.
Surprisingly, what others won’t do is usually simple — creating mailing lists, for example.
Get a Client, Keep a Client
Yesterday I posted this article: “Who Did You Say You Were? A Writer?”, and said:
Get your clients and prospects onto a mailing list
You can create your own hand-curated mailing list which you keep in your email client; just add your clients to the list. Or, if you’re using a service like aweber, which I use and recommend, you have many more options.
Over the years, I’ve noticed that ALL the top writers I know, who are achievers in Web writing, copywriting — any form of writing — know instinctively that it’s much easier to get hired AGAIN by a client, than it is to be hired for the first time.
They stay in touch with their clients. They communicate.
Some of my own clients have been with me for 15 years. They’re on my mailing list. I stay in touch with them. I follow up to see what results they’re having. If I see a competitor of theirs doing something interesting, I drop them a quick email message.
You’ll find that your clients will reciprocate if you stay in touch. Send out a regular mailing, and they’ll pass your name on to their business contacts and their friends.
Now pay attention for a moment, because I’m going to shout:
EVERY TOP WRITING GIG I EVER GOT WAS THE RESULT OF A REFERRAL.
If you understand that short sentence, you will develop a career which is the envy of others.
Referrals which made huge differences to my career include:
* The editor at a UK publishing house who passed my name and a manuscript to an editor at a competing publisher — yes, to her competitor — because she knew that that house was creating a new line of books. As a result, I got a multi-book contract;
* The magazine editor who passed my name on to another editor. The other editor hired me to contribute to her magazine each month. This one gig became the lead-in to many other magazine writing gigs;
* The magazine editor who passed my name on to an acquisitions editor at a publisher of business books who then hired me to write several business books.
I could go on.
Do you see where I’m going with this? It’s been said that people need to see your name over and over again before they will hire you. This is true. You make friends and influence people by staying in touch.
This is something that most writers won’t do. If you want achieve what they don’t, stay in touch with your clients.
On my Creativity Factory blog, I’m running a series: “Business Blogging in 60 Minutes a Week”.
I hope you find it useful.
The biggest takeaway from this series is simple: short posts. Pay attention to what I say about “image marketing.”
I hope that you’re promoting your blogging services to your clients. If not, take advantage of this special offering.
What Are You Doing That Others Won’t?
Please ask yourself that question this week.
Hope you enjoy the two series we’re running. I encourage you to USE the information. Of course, if you have questions, Julia and I are always here for you.