This week, in conjunction with the prelaunch of Web Writer Pro, our theme is writing for the Web. We’ll be discussing the importance of email lists, copywriting for the Web, and Amazon ebook sales. All rich topics for us to explore.
Today, let’s think about selling from your blog. I often receive questions about this. Writers want to sell their services, ebooks, classes, consultations, and so on. There are many options. Some are simple. Others are complex.
The simplest way is just to add a PayPal Buy Now button whenever you want to sell something. It’s fast and easy. If you’re selling a digital download, just send it to the buyer’s PayPal address. Warn your buyers that you’ll be contacting them, or sending their material via email, within 24 hours.
This solution soon becomes unwieldy once you start making lots of sales. There are more efficient ways to spend your time. You’ll start looking for a digital download payment system, and there are dozens of these, both free and commercial.
I’ve been using e-Junkie for many years, and am very happy with them. The fees vary, according to how many downloads you’re selling, and how much space you need. It’s a very simple and easy system. You just sign up, and add your products. Once you’ve added your product, you paste the code for the button on your site. Your buyer received a download link on payment.
There are many systems which work like e-Junkie. The challenge is finding the processor which has reasonable fees for what you’re selling.
Smashing Magazine has three case studies of five digital download payment systems, including e-Junkie, estimating the fees each one will charge you, according to what you’re selling. It’s worth reading through these before you make a decision.