I was speaking with my student, Rosie, last week, and she told me I was right. Of course, I was curious… what exactly was I right about?
She replied: “Retainer clients.”
I’ve been nagging her about creating a mailing list to keep in touch with her clients, and to send out personal messages to clients as well.
You need to keep in touch with your clients because:
* Most have no idea of what writing services you provide, and how you can help their businesses;
* Clients forget you;
* Everyone is busy, busy… You can make their lives easier, all you need to do is show them how you can do that.
Sending out regular mailings ensures that you and your services become familiar to your clients. People always hire people they know. If you keep showing up in their email inbox, they will not only hire you again, but many will pay you a retainer, which means that you have a steady income.
A “retainer” is when a client pays you a certain sum each month, either to write something regularly, or to have dibs on your writing time.
Rosie used to be a hairdresser. She’s now a SYWON graduate, and she became a full-time writer in 2011.
I’d occasionally visit Rosie’s site to see what she was doing, and I’d nag her to create a mailing list. Finally, she signed up to aweber.
I’ve been using them for a decade; the service is smooth and efficient.
Within a couple of months, Rosie had four clients on retainer. These clients pay her a total of $6,000 a month. Every month. This is more than she was making from her services per month, before she created her mailing list.
So, if you haven’t yet created a mailing list, please do so. Rosie spends an hour a week on her mailings to her clients. That hour however, ensures that even if she goes on vacation, she’s has a regular flow of writing income.
Let’s look at what we’ve covered this week.
An article in the Wall Street Journal covered essential skills for employees in 2013. They’re essential skills for writers, too.
I hadn’t heard of this site. However, I intend signing up for it, because I’m always looking for designers and developers for projects. Using CollabFinder will be much easier than using the outsourcing sites. If you’re taking on larger projects, give the site a try.
Want to write a book? If you haven’t started, something’s stopping you. And if you have started, I’m sure you’ve met the writing demons which plague all writers.
You can start your novel any way you like. What’s the best way? I’ve always loved the way Anna Karenina opens.
I’ve been working with several print writers, helping them to make the transition to writing for the Web. With any luck at all, I’ve opened their ideas to the opportunities and possibilities for writers today.
If you’re unsure about the possibilities, get your complimentary report.
And if you’re in the US, dear writer, have a wonderful Thanksgiving Holiday.
Latest posts by Angela Booth (see all)
- Get Organized, And Write To Sell: 3 Easy Bullet Journaling Tips - July 9, 2019
- When You Can’t Write Because You Have Too Many Ideas - July 7, 2019
- Get It Done: How To Double Your Writing Output, Fast - July 4, 2019