You’re a freelance writer. You’re always looking for freelance gigs. As your career develops, you’ll aim for BIGGER clients, because that’s where the money is.
Who’s on your client list? Or, if you’re a new freelancer, for whom would you like to write?
Most freelancers’ client lists are made up of SMEs — Small and Medium-Sized Enterprises — for one reason: freelancers feel comfortable with these kinds of clients.
However, you don’t need to restrict yourself at all when it comes to clients. You can and should go for corporate clients. After the Global Financial Crisis companies large and small let staff go. The trend for outsourcing grew.
So, how do you write for corporate clients?
The same way you write for anyone else. You make the people who can hire you aware of your existence. You tell them about your writing.
Prepare Yourself for a Big Client
Start by preparing yourself. Make sure that your website has some writing samples — this is your portfolio. Then, create a profile in PDF format. Your profile “sells” you. It gives your USP (Unique Sales Proposition), as well as information about what you write, and for whom.
(If you’re a new writer, stick with SMEs until you have some clients and testimonials, then go for bigger clients.)
Once you’re dressed for success, so to speak, it’s time to approach your prospects.
The easiest way is via their website. Just get in touch with anyone from the marketing department, or from human resources. Write a brief note, asking for the email address, or the phone number, of the person who hires freelance writers.
If you have a little more courage, just pick up the phone. You may need to work your way through voice mail, but eventually you’ll speak with a human being.
Just say something like: “Hello, this is _________ (your name.) I’d like to speak to someone who makes Web content decisions. Could you direct me, please?”
You probably won’t be put through to anyone who can hire you — although you may be — you’ll be put through to an assistant. Tell the assistant that you’d like to pitch some Web content (or whatever you write) ideas.
You’ll be asked to send your portfolio, either via email, or via postal mail. Make sure that you review your materials (no typos), and send it with a cover letter. You can pitch some ideas in the cover letter.
Writing for multinational corporations is often easier than writing for small companies. Over the years, I’ve written for many big companies (hp for one), and aside from the great rates, it’s easier to work for big companies because they know what they want.
Tip: the biggest mistake you can make as a freelance writer is thinking too small. You CAN work for bigger clients. Start thinking bigger today, and go for bigger writing jobs. As we’ve said many times before; these kinds of jobs are never advertised… and you can get them.
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