We’re in the final quarter of 2012, so it’s time to start thinking of 2013, and how you can position your writing career and business for real success.
This is the first article in a series on getting ready for 2013. Remember when we did a 100 day challenge a couple of years ago? Create your own challenge — make positioning yourself for 2013 your challenge for the rest of this year.
Start With a SWOT Analysis
If you’ve never done a SWOT (Strengths, Weaknesses. Opportunities and Threats) analysis, I’d like you to do that first.
Don’t spend too much time on this. You can do it on the back of an index card. Just take five minutes and assess yourself. You have strengths, and opportunities; discover what they are.
Once you’ve done the SWOT, create a plan, taking these five success strategies into account.
Important: everything you do begins with a plan, and research. Get up to speed on the strategies. The bulk of the writing population will be a couple of years behind you on this. So pay attention — this is your chance to get ahead of the pack, and STAY there.
An aside: if you’re a SYWON (Sell Your Writing Online Now) graduate, you’ll be brilliantly positioned already. If you haven’t experienced SYWON yet, consider it.
Now let’s look at five success strategies for 2013. We’ll expand on these in future articles.
1. Help Businesses to Make Money
Around 40% of businesses still don’t have websites. This applies no matter where you are in the world, and is a huge opportunity for you.
Think local, and Google+.
Create website packages for small business; price them at upwards of $2,000.
We’ll discuss this in more detail in future articles, but this is a HUGE opportunity. Get all over it, before too many other writers in your local area steal it from you.
Make helping businesses to make money YOUR primary strategy in 2013, and you’ll achieve success beyond your dreams.
2. Think Mobile (websites and publications)
We’re all accessing the Internet from mobile devices. These days, I spend more time on devices than on my desktop computer. I use my iPad both at home, and when I’m out and about.
Everyone has a smartphone, and they’re using them.
“Going mobile” is a huge deal for businesses. And for you.
Get up to speed on social media marketing, mobile websites, and cloud computing now. You’ll be glad you did.
3. Magazines As Apps (for Tablets)
This is the next big thing. Apple’s App Store is huge, Amazon has an app store, and so does Google.
Pay attention now: any business or publication can create a magazine as an app, and can either give it away, or sell it. This is the big new frontier for writers.
We’ll have much more to say about this. For now, be aware that it’s happening.
4. Ebooks Rule (More Kindle Devices and Tablets)
Amazon’s released a number of new devices. These will be big sellers over the holiday season, bringing more readers into the ebook fold.
Ebooks just keep getting bigger. However, don’t think “Amazon” alone. You should be publishing your ebooks in a number of formats (PDF, Kindle etc) — if you’re not, you’re leaving a lot of money on the table.
5. Blogging Is More Important Than Ever
Yes, blogging. We’ll be looking at creating Tumblr blogs for businesses, and using Pinterest for businesses too.
So there you have it: five great success strategies for 2013. Pay attention to them now. Start getting up to speed.
Remember, you can steal a march on 95% of freelance writers if you’re aware of these strategies, and start thinking about how you can make great money as a freelance writer by using them. Looking forward, I’m excited, and I hope you are, too. 🙂
Advisory: watch for a new coaching package to help you to get up to speed in 2013.
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