In this article, Copywriting Beginner: My Top 5 Tips To Help You to Make Money, I gave you five tips to help you to make money writing copy:
1. SELL! Remember Your Calls to Action (Ask for the Sale)
You know why you’re writing: you want your reader (or viewer, if you’re writing a script) to do something.
So yes, you must ask for the sale; but asking starts with the headline. Remember the old AIDA formula: Attract Attention, Inspire Interest, Arouse Desire, and Action (ask for the sale.)
I hope this article shows you that copywriting isn’t complicated. It’s selling in print and other media. You’ve spent your lifetime exposed to others’ copy. From the time you wake up in the morning, until you go to sleep at night, you see, hear and watch thousands of marketing messages.
I’ve been a copywriter for over 30 years. I got into it by accident, and found that I loved it, because I enjoy words, and thinking about human behavior.
Each week, I get questions from writers who want to start a copywriting career, but they’re nervous.
Here’s something to keep in mind.
If you can write an email message, and get a response, you can write copy.
Copywriting is a state of mind.
Here’s how copywriters think:
Let’s say you went to the movies last night. You saw a wonderful movie. You can’t wait to tell your best friend about it. Write down what you’d say.
Voila — you’ve just written some copy.
The product is the movie. The audience is your best friend. The “pain” is that you loved the movie. You got something out of it. You think your friend will also get something out of it; perhaps simply entertainment, or something deeper. You want to help your friend to a little enjoyment, so you wrote the email.
Copywriting is just helping people, that’s all. Yes, there are some cheesy and dishonest marketers and copywriters. But most copywriters want to help people by promoting things which will make their life better.
Will copywriting be your new writing career in 2013?
Whenever writers ask me about a copywriting career, I tell them that if they want to write copy, and get paid for it, they can. All they need to learn is the mindset, how copywriters think, and then write to a specific format.
That format might be a Yellow Pages ad, a tagline (slogan), or a product catalog. If you keep product, audience, and pain in mind, and know the format, you can write anything.
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