Do you have blogging clients?
If you do, encourage them to make the most of the content they already have.
I just posted this article, Blogging Your Old Content: Power up the Past | Angela Booth’s Creativity Factory, which gives you some information on how to make the most of older content:
“Blogs are wonderful websites because they’re so simple. All you need to do is create a blog, and start posting content. However, because the content is posted chronologically, your wonderful posts soon vanish into the archives, often never to be seen or noticed again.
Once you’ve created hundreds or thousands of posts, it’s a real challenge. How do you alert your readers to the treasures lurking in your archives?”
Helping your clients to make the most of their blog content is an ideal “retainer” gig for you. When you have a client on retainer, he pays you every month.
You can have clients on retainer who pay you $100 a month for couple of short blog posts, or clients who pay you $3,000 a month for a more complete blogging service.
Get your clients onto a retainer
When you provide a blogging service, think ahead.
* How much content your client needs;
* How often you should post that content;
* How that content can be value-added (create ebooks from it, used in newsletters, etc.);
* Other services you can provide which are related to blog content.
I’ve found that many of my coaching students are short-sighted, simply because of their inexperience. They never put clients onto a retainer, and they’re losing money. Just by having four or five retainer clients, you can easily double your income.
Whenever you get a client for your blogging services, think “retainer“.
Getting clients ON RETAINER should be the primary aim of your freelance writing business. I spend a lot of time talking to my coaching students about this. However, I did a search on this blog, and realized that I haven’t done a “get clients onto a retainer” post here. Oops. My bad. I’ll get that done, and then you’ll know what you should be doing — getting as many clients paying you every month, as possible.
In the meantime, the Pro Writer Success Package covers it, so get that. It will help you with getting retainer clients.
When you help your blogging clients to make the most of their content, you’re doing your best for them.
Doing the right thing for your clients is also profitable for you, of course.
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