I adore copywriting. Some of my copywriting clients have been with me for over a decade. Once you understand their business, your copywriting clients are very loyal.
Each week, I receive many questions from new copywriters, and from writers who want to know whether they could write copy. My advice is always: if you can write an email message which gets a response, you can write copy. It’s not complicated. Advertising surrounds us all, every day, everywhere we look. Therefore, you already know a great deal about what makes good advertising, even if you don’t know it.
Primarily, copywriting is all about CLARITY.
As I said in this blog post, Copywriting Power: Say It in a Sentence | Writing Hacker by Angela Booth:
“Over the years, I’ve coached many business people and writers in copywriting. Here’s my best advice to them, and to you: ‘You don’t have to write amazing copy. You just need to be clear.’ If you confuse the reader (or listener or viewer), you’re done. Confused customers don’t buy.
Of course, it’s a challenge to write your message in a sentence. You’ll need to think about exactly what you’re offering, exactly who it’s for, and exactly what the product will do for them… AND you need to address their primary concerns.”
Relax, enjoy, and write copy — you CAN overcome challenges
When I’m working with my copywriting students, I teach them how to overcome challenges. All writing challenges are similar, so once they have some methods, they’re much more relaxed. Of course, if they get stuck, they can always contact me for help.
Copywriters make more money than other writers; this is what attracts freelancers to copywriting. New copywriters can charge $100 an hour, without anyone blinking an eye. You’re helping your clients to sell, and you’re paid accordingly.
However, the very fact that they are highly paid is intimidating to some writers. 🙂 My primary aim with all my students, especially my copywriting students, is to build their confidence. I reassure them that they’re allowed to make mistakes (everyone does) and no one dies. All they need to do is the best they can, on any given day, and they can contact me if they’re stuck on anything.
Once they settle down, they relax, and start to enjoy copywriting, as I do. Copywriting is very relaxing for me; I like all the disparate elements which go into a successful marketing campaign.
Can copywriting become a new writing career for you? That depends on your own inclinations. The biggest benefit of writing copy is that it helps you in everything you write. The skills you learn are transferable.
Here’s something to keep in mind: copywriting is an essential element in a professional writing career. Copywriting isn’t complicated. You already know more about it than you think you do.
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