Yesterday, I posted: Writing Fiction: Build Your Platform as a Novelist, and said:
I love blogging as a shortcut to building platform — you can tell, can’t you?
PLATFORM-BUILDING is vital to your longterm success as a writer. You can’t avoid it, you’re building a platform whether you want one or not.
Humor me for a moment, and do this. Go to Google, and enter your name into the search query box.
What do you find? How many references to your name are there? That’s your platform, right there.
Consider this: when a client thinks about hiring you, that’s what he’ll do. He’ll go to Google. If they’re not marketers, clients know nothing about platform. However, they know Google. They expect to find you there. If they don’t find you, that raises a big red flag. If they do find lots of references to your name, they have confidence in you. All things being equal, they’ll hire you.
Your writer’s website is YOU
At the very least, when someone Googles you, they should be able to find your writer’s website. If you don’t have one, create it. Today.
I know writers have all kinds of reasons for not having a site. Listen up: if you don’t have a site, you’re a generic writer. Generic writers make $2 an article, and $25 for an ebook. If you live in an undeveloped country, you can survive on that. If you live in a Western economy, you can’t.
Without a website, to all intents and purposes, you don’t exist… your website is YOU.
Make your writer’s website work for you
Beyond having a site, that site has to work for your visitors — for the people who’ll hire you.
That means that, if you’re selling Web articles, you need an easily-found page on your website which says so.
In this article, Website: Does Your Site Work For Your Visitors? | Angela Booth’s Creativity Factory, I talked about ensuring that your site’s visitors can find what they want on your site:
“Obviously, their shopping cart hadn’t been set up. That’s fine, but why make promises you don’t keep? How hard would it be to add a sentence to the product page, such as: ‘Our ordering facility will be available shortly, in the meantime, check our Retailers page.’ Or, ‘You’ll be able to buy online shortly, in the meantime, this product is available at your favorite store.’”
For your website work for you, your prospects must be able to find what they want, almost instantly.
No one thinks when they get to your website. If it’s not on the site, it doesn’t exist.
In a nutshell: to make your website work for YOU, it must work for your visitors…
Forget about traffic. You don’t want “traffic” to your site. You want only those people who can hire you to visit your site, no one else.
And once they get there, they must be able to find exactly what they need. If they’re looking for someone to write a press release, and you don’t have an easily-found “press release” page on your site, they’ll leave. They don’t think… You need to think about your site, to make it work for you.
Here’s the good news: once you start thinking from the point of view of your clients, creating a writer’s website which works for you, to get great writing clients, is easy.
Just remember, your writer’s website is YOU.
I don’t hold my own “writer” website up as anything out of the box. But it works for me. Yours can work for you.
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