“What do I blog about?” That’s a question that comes up consistently. Blogging can be demanding, but only if you allow it to be.
If you were a coaching student, I’d spend a couple of weeks building your confidence, so that you’d never again feel trapped, overwhelmed, or unable to write.
Let’s take some shortcuts to get you to the same mindset. Here are five ways to beat blogger’s block.
1. Research your audience: you’re blogging for them
Your first step is to get back to basics: your audience. You’re writing for them, so the more you know them, the more easily you’ll be able to write for them.
Make notes on:
* Who they are
I like to read magazines my target audience reads. That’s a shortcut to getting into their hearts and heads. (Tip: read and study the advertising. Advertisers spend a lot of money studying their audience. You can see the results in the advertising, if you look hard.)
Magazines.com is your friend. 🙂
* What scares them — a fertile field for speculation
Let’s create a scenario. You’ve been hired to write for a weight loss blog.
So, make some notes. Imagine you’re fat. What scares you about weight loss? You might speculate that a person’s who’s put on weight is fat for a reason. Is he/ she hiding? Why? Is he/ she angry? Why?
How does it feel to be fat? What do fat people avoid? How do they handle bullying?
Do a little research. Browse the sites of leading weight loss companies — Weight Watchers etc. Large companies know their audience.
Go to Google News, and create some Alerts for weight loss news. Have the Alerts send to you daily.
The more you know your audience, the more in tune you’ll be with them — and the more you’ll have to blog about.
Make some more notes on:
* What they’re proud of
* Why do they do what they do? How could they do it more easily?
* What excites them?
* What’s new in their industry?
2. Research keywords: 20 keywords and 100 blog titles
Now it’s time for some keyword research. Skip over to your favorite keyword tool, and enter “weight loss” into the search query field.
Choose 20 keywords.
Next, create FIVE blog post titles for each keyword.
You’ll end up with 100 blog post titles.
Voila — you’ve now got ideas for 100 posts. Easy, right?
3. Make notes, free write, and mind map
Now you’ve got your titles, noodle around with them for a while.
You can: research and make notes, free write on the topic, and make mind maps.
4. SIT THERE!
Occasionally, I’m “not in the mood” to do something or other. That’s fine. Moods are just moods. They’re like the weather: extremely changeable.
If you’re blocked, you’re not in the mood to blog.
Sit in front of your computer for an HOUR.
Yes, a solid hour. You don’t have to blog, but you can’t do anything else. No reading email, no Web browsing. Nothing… You can’t even read your notes for your 100 blog posts.
All you’re allowed to do for this hour, is write blog posts.
Your mind will come up with 1001 reasons this is a bad idea. You have a lot to do, you’re wasting time, you need to return a phone call, you forgot to do ______ and it’s vital that you do that RIGHT NOW.
SIT! For one hour.
Long before the hour is up, you’ll start writing blog posts.
5. Make blogging fun (my iPad does it for me)
Now you’ve gone through some torture, you can make blogging fun.
If I’m not in the mood to blog, I take my iPad and go out. I wander around bookshops. I walk in the park. Then I sit in a coffee shop, and write blog posts.
I’ve recently discovered Blogsy: it’s perfect for blogging on your iPad.
So there you have it: five ways to beat blogger’s block. Have fun. 🙂