Many copywriters hate marketing; they’re very shy. They understand that their business starves without the lifeblood of promotion, but while they’re happy promoting others, they’re too shy to promote themselves.
Does this sound like you? Perhaps you think of advertising as bragging, and hate to do it.
I’ve developed fun ways to help my copywriting students to develop the marketing habit. Let’s look at four of them.
1. Create a Tagline So You Stand Out
A tagline is a short, memorable phrase which encapsulates the aspirations of a business, and arouses an emotion. There’s Apple’s “Think Different,” Avis’s “We Try Harder,” De Beer’s “A Diamond Is Forever”, and Nike’s “Just Do It.”
Pretend that you’re your own client. Create 20 (yes, 20) taglines for your business, then choose one. (You create 20 because it takes the pressure off you to come up with a “perfect” tagline.)
Here are some ideas:
* “Words To Drive Your Business”;
* “Telling Your Story”;
* “Helping You To Reach Out”.
Clients have often told me that I create “magic” in their promotions, so for several years I used the tagline: “Word Magic.”
Listen to what your clients tell you — they can provide you with the seed of a tagline.
Don’t sweat this. Have FUN with it. (You can always change your tagline later if you come up with a better one.)
Add your tagline to your website, and to your email and forum signatures. A tagline helps you to stand out, so that people remember you.
2. Give Free Advice: You’ll Stand Out
Many years ago, copywriting colleague shared his favorite promotional trick with me. Now I share it with you.
He diligently read newspapers and business magazines, and whenever he spotted a way he could help a business, he’d send the marketing manager of the company a short note. He included his brochure in the letter.
These days, you’d send an email message, including a link to your website.
3. Make Friends With Graphic Designers
Graphic designers are your friends. Copywriters hate it, but they’re often the last person on board in a project — clients hire the designer for their creative material first.
Pick up the phone and chat to designers in your city, or state. Designers and copywriters go together like pizzas and beer. Brainstorm joint promotions: You can advertise the designers on your website, and they can promote you on theirs.
4. Make Friends With Bloggers
Bloggers need ideas and content. You specialize in words. Comment on a business blog or two every day. Most blogs’ commenting systems allow you to link to a site, so link to yours.
All bloggers read their comments, they follow links to learn more about their readers.
If you’re thinking of leaving a spammy comment like “Nice post!”, don’t do it. Your comment needs to add to the conversation. Spend ten minutes crafting an insightful comment.
So there you have it: four fun ways to promote yourself as a copywriter. The most useful advice I can give you is to think of yourself as your own client: create the promotions for yourself that you already create for others.
Become a freelance copywriter: it’s the most fun career in the world
Want to become a copywriter? Download your free copywriting report now. In “Copywriting Confidential: How To Become A Freelance Copywriter 2011” top copywriter Angela Booth helps you to get started.
Copywriters are essentially business writers, and are some of the most highly paid writers in the world. You can start and run a copywriting business entirely from home, setting your own hours — in just seven days.
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