Looking for some extra cash? If you blog, consider promoting yourself as a “blogger for hire.” As more and more companies develop a Web sales channel, they’re aware that content provides a huge return on investment, and are ready to hire.
When I created my first blog a decade ago, no one understood blogging. Nowadays, businesses are well aware that they need content on their sites. If you understand their needs, it’s a huge opportunity for you.
How to Get Hired, if You Have Clients
If you’re working with clients already, consider their industries, and do a little research on their competitors in each industry.
Every business has competition, and nothing motivates a business more than seeing a competitor overtake them. It’s a “keeping up with the Joneses” thing.
If their competitors are blogging, they may not be aware of this. (Tell them.) If their competitors don’t have blogs, tell them that too — let them know that they can get out ahead of the pack.
My students have had brilliant results with this tactic.
How to Get Hired if You Don’t Have Clients
No clients? Not a problem.
Consider businesses in your local town or city. How many are online? Do they have ecommerce sites? What are they selling? Are they advertising online?
These are the businesses you need to approach, and to which you need to offer your services.
Here’s a big tip: no business wants to “hire a blogger.” Businesses are not in the least interested in blogging, but they are interested in making sales. You need to show them that a blog can increase traffic to their sites, and give them a good return on investment.
When you’re starting out, focus on your local area — your city and state. Students have said to me: “Companies in my city are cheap. They’re not willing to pay well.”
This is a fallacy. Businesses, just like you and me, pay for what they value. You need to show them the value in providing a constant flow of updated content. If you can do that, you can get hired to blog.
Blog for Big Companies, and Make a Six-Figure Income
If you’re looking for writing gigs, you’ll have seen that many businesses advertise for bloggers. Unfortunately, the businesses which advertise are all doing so because they’re looking for cheap content.
You can do much better.
You can find clients who don’t advertise, but who pay well for blogging. Did you know that experienced professional bloggers charge their clients a minimum of $1000 per month, per blog? Consider that if a blogger’s working for 20 clients, that’s $20,000 a month.
You can blog for businesses too, if you’re prepared. Discover how, with Blogging Ace: Make Six Figures in Nine Months by Doing What You Love.
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