With the success of the series television series Mad Men, copywriting has become an appealing career to many people. Could you become a copywriter? You certainly can, if you’re creative, and if you can sell with words.
I’ve been a copywriter for almost 30 years. I started out writing copy for a business I was running, and other small business owners asked me to write copy for them. Writing copy was just a sideline for several years, until I stopped writing novels.
I think the low-pressure introduction I had to copywriting is the reason that I still love it today. Copywriting can be very competitive and high-pressure and some agency copywriters burn out early.
There’s no need to consider going the agency route to get your training. These days, with the explosion of the Web, you can set up in business for yourself as a freelance copywriter and do very well. Your clients may not be high-powered and glamorous, but they’re easy to work with, and they’re happy to pay a good writer.
You may be wondering how the copywriting process starts. How do you write copy for a client?
When a client brings you a new project, you don’t start writing the copy immediately. The first process is always research. You research the client, his product, and his audience. The more you know about the product and the audience, the easier it is to write copy.
You’ll find the oddest facts which you dig up in your research will bring your copy to life, and will ultimately increase your clients’ profits.
Once I’ve done my research, I like to write an initial draft. This is just a basic framework. If I’m creating a tagline for someone, the draft may be quite short. If it’s for a sales letter, the copy will be longer, often much longer than the final copy will be. The initial draft allows your client see the direction you’re taking.
After your initial draft, you may write another one, which you hope will be your final draft, for your client’s review. After that, you make any changes necessary, and you’re done.
Copywriters are in high demand. With thousands of new websites being published every day, there’s a huge market for your words. If you want a copywriting career, and you think you could sell with words, you can get started today.
Become a Copywriting Master Fast
Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.
The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.
If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.
“Copywriting Master Class – Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.
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