Are you building a Web copywriting services business? There’s never been a better time. As more and more companies develop an online marketing channel, there are more copywriting jobs available than writers to fill them.
I’ve been running my own copywriting business for many years, and this year, something has changed. My students report this change too. For the first time, companies are focusing on the Web as a primary marketing channel. This is because their customers are online, and in tough economic times, Web advertising provides a great return on investment.
Let’s look at four essential strategies to help you to build your copywriting business.
1. Develop the Web Copywriting Services Your Clients Want and Need
What Web copywriting services will you offer? Talk to your clients, and ask them what they want their website to do for them. This gives you a guide. If they tell you they want prominence in local search results for example, you can create a service which will achieve this for them.
2. Develop a Way to Combine Client Education With Your Promotions
The Web is unexplored territory for most of your clients. This means that you’ll need to educate them in what the Web can do for their business.
Of course, you’ll need to get up to speed too, if you’re not an experienced Web marketer. Take courses in search engine marketing, paid marketing, and other skills.
Then combine your own marketing promotions with education for your clients: offer free reports and other material to help your clients.
3. Create a Marketing Funnel Which Works for You
Every business requires marketing leads, so spend a little time creating a marketing funnel which will work for you. Your own website should be working as a 24×7 salesperson for you: attracting prospects, and encouraging them to download your materials and contact you.
4. Create a Plan to Manage Your Customer Relationships
Few businesses manage their customer relationships as well as they could, and this applies to copywriters too. If you haven’t done so already, create a customer mailing list today, and keep it updated. Your current and past customers will provide on-going projects for you, if you’re diligent in contacting them.
So there you have it: four essentials for building your Web copywriting services business. Once you have these in place, your business will be a roaring success.
New: Develop Your Own Copywriting Services Business in Just Seven Days
Angela Booth’s copywriting guide, Seven Days To Easy Money: Copywriting Success, has been turning writers into copywriters for eight years.
This comprehensive guide helps you to build your own copywriting business in just seven days. It’s a complete program, with everything you need. Each day you have objectives and tasks. Just complete the tasks, to build your business. (Of course, coaching is included.)
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