Want to sell your freelance writing services? Your own blog is a must-have tool. Once your blog has been online for a couple of months, it should be delivering a constant stream of clients and fresh projects, almost automatically.
Unfortunately, most blogs never deliver this.
Here are three mistakes I see writers making.
* They target their blog toward other writers.
Please be aware that other writers can’t hire you. You need to target your blog towards prospective clients.
* They create the blog which is a clone of other writers’ blogs.
You may feel that if it works for others it can work for you, but this is untrue. Your clients are hiring YOU, not a generic writer. Unless you display a little bit of personality — without going overboard — you’ll attract clients who are just looking for someone cheap.
* They spend more time on the appearance of their blog than on the words.
Yes, it’s great to have an attractive blog, but you need content, rather than glitz. Your blog is meant to display your writing skill — so please display it.
Now you know what the mistakes are, here’s how to use your blog to sell your writing services.
1. Get Your Blog Online: You’ll Make Changes As You Go
Use your own name of the title of your blog. Don’t use a made-up name, this pointless. You’re trying to brand yourself as a writer, so take every opportunity to get your name known.
Unlike a static site, a blog is dynamic. So get it online fast, and update it as often as you can. Done well, blogging can be the only marketing activity you do: it will bring you all the clients you need.
2. Ask Yourself Questions — It’s Important
As you create content, here are some questions to ask yourself:
Who are your clients?
How will they reach your site?
What do you want them to know about you and your services?
If you answer those questions on your blog (be aware there’s no “right” answer to any of the questions), you’ll be ahead of 99.99 per cent of other writers online.
3. Develop a Mailing List: It Means Money in the Bank
Anyone who’s hired you once, will hire you again. To do that, they need to remember you. Chances are that once you complete their project, they’ll forget you. You need to stay in touch.
Just ask each of your clients whether you can stay in touch — I’ve never yet met a client who said “no.” Once you have their permission, add them to your mailing list, and send regular mailings.
Sell your writing services now
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You can also get exclusive freelance writing information in your Inbox each week so you can make money writing… completely free. Angela’s Freelance Writing Ezine offers practical writing tips to help you to make the most of your skills and to help you to build your career.