The success or failure of every copywriting project you undertake, whether for yourself or for someone else, depends on whether or not you can establish credibility. Do your prospects believe your offer? Do they trust you? Let’s look at five easy ways to raise credibility and make sales.
1. Include Full Contact Details, and Respond As Soon As Possible to Queries
Whether you’re writing copy for the online or off-line world, your prospects are looking for clues which tell them that they can trust you. You can establish trust by including full contact details. Yes, that means a phone number too.
Your customers have concerns, and letting them know that real people stand behind the offer you’re making is a simple way to alleviate those concerns.
Respond as soon as possible whenever you get queries. If you take the advice below, you’ll get queries before your project goes live. Respond within 24 hours, or sooner, if you can.
2. The Vital Offer: Is It Believable? Test-Market Your Offer on Social Media Sites
These days, you can test market any offer very simply. Test the offer on the social media sites before you write any of the copy.
By using sites like Twitter and Facebook, you can test instantly. Prospects will soon let you know whether or not your offer is a good one. They’ll also let you know whether or not your offer is believable. If you receive many questions, you’ll need to work on your social proof. (See tip number four below.)
3. Believe in Your Offer: Copywriters Make Poor Liars
If you don’t believe in your offer, your prospects won’t either. Have you noticed how easy it is to assess a person’s mood from a simple e-mail message? If you don’t believe in your offer, then ask yourself why that is?
When you have a great offer, and a great product, copywriting is easy. It’s easy because you believe in the product yourself, which enables you to convince others.
4. Include Social Proof
If you test your offer on social media sites, you’ll soon get lots of unsolicited (although you can also solicit them) comments, and even testimonials, if the product’s already selling.
This information is extremely valuable to you when you’re writing copy. You’ll know what people find appealing about the product, and you can also answer any questions, right in the copy.
5. You Can Only Be Credible if You Understand Your Market
It’s impossible to be credible if you don’t understand the people to whom you’re selling. If your audience is new to you, use Twitter and Facebook: you’ll learn a lot about your market relatively painlessly.
Professional copywriters spend at least a couple of weeks on research before they begin a major project.
If you’re writing copy for your own product, you may believe that you already understand your market. However, markets change, often very rapidly. Use the social media sites to get in touch with prospects, and to understand them. The time you spend will be repaid with the success of your copy.
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