Would you like to begin a copywriting career? Copywriters are very well-paid; it’s not unusual for top copywriters to make million-dollar incomes. But how do you get started?
In this article we’ll discuss three copywriting essential tips you need to know.
1. What Is “Copy”?
“Copy” is essentially writing to persuade. Content on the other hand is usually written to inform. So a copywriter writes material like web sales pages, direct response copy, brochures — all material which is written to persuade.
Understanding the primary role of copy — persuasion — is essential for career success.
2. Write for the Response Required
Since copywriting is writing to persuade, you need to write to get a desired response. For example, when you’re writing a direct response letter the response required may be to have the customer pick up the phone and place an order, or visit a webpage and placed the order there — the response is always specific, and measurable.
This means that when you’re writing copy you need to keep the response required in mind at all times. There are many formulas for writing copy; however the best advice is to think about the customer, and write to answer his questions and persuade him to make the response required.
If you become a paint-by-the-numbers copywriter you’ll never have the success you could have. This is simply because any formula you use rings false. This is why people complain about hard sell copy, and “cheesy” copy: no one believes it, least of all the copywriter.
If the customer realizes you’re trying to persuade him, the copy is just bad writing. Good copy should be transparent.
How do you achieve this? By understanding that you need to persuade yourself first before you can persuade anyone else.
3. The Difference Between Copywriters who Make $25 and Those who Make $250 an Hour: Results
Unlike other forms of writing, copywriting is judged on results. The difference between a copywriter who earns $25 an hour and a copywriter who earns $250 an hour is that the $250 an hour copywriter gets results.
When you’re a new copywriter, and don’t yet have a track record you can’t expect to be paid at the same rate as somebody who does have a track record. However, with the each job you complete you’re building your track record.
Encourage your clients to share the results of the copy you write for them, so you can see how your copy performs, and can improve it.
Can YOU become a highly paid copywriter? Yes you can. Take these tips to heart, and prosper in your new career.