If you can write sales letters which sell, you can name your own price as a copywriter. In this article you’ll discover three essential secrets of copywriting — use them in writing all your copy, and build your reputation as a great copywriter.
Want to make great money copywriting? Consider writing sales letters. Even brand new copywriters are paid upwards of $1000 per sales letter: you can earn while you learn.
Let’s look at three secrets of sales letters which sell. You’ll see that these three essentials don’t involve writing. When you’re writing sales letters, the writing comes last, after you’ve done everything else.
If you’ve been writing your sales letters to a formula and are disappointed with the results, the reason for your failure lies in these three secrets.
Let’s see what they are.
1. Research — What Does the Customer Want?
A sales letter which sells starts with research. If you have ten days to write a sales letter, you should spend nine of them on research.
For sales letter research, you research not only the product you’re selling and competing products, but also the customers for that product — if you know what you’re selling, and who’s buying, you’ll write a great sales letter.
2. What’s the Offer? (a Bad Offer Equals a Useless Sales Letter)
The most important part of any sales letter is the offer. With your research almost done, you now know whether the offer you’ll make in the sales letter is a good one.
Avoid offers based on pricing. Pricing is only one part of the marketing mix: it’s always better to focus on value, and adding value.
3. Interview for Great Testimonials — Real People With Real Social Proof Equal Real Money
Proof sells, so testimonials for your product are essential. There are many ways to get great testimonials. One of the best ways is to interview product buyers yourself. You can discover exactly what they like about the product, and how they use it: the more informative you can make your testimonials the better.
Think of your testimonials as news about the product. Here’s an example of a horrible testimonial: “Product X is great; it’s good value for money.”
Better: “I thought my new carpet was ruined after our last party — I used Product X, and the marks and stains came right out. The carpet’s as good as new.”
Use these three secrets when you write your next sales letter. Forget formulas. Great copywriting depends on a firm foundation; now you know how to build the foundation.
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I’ll let you in to a secret. The top earners in writing are copywriters. That is, commercial writers – they write for businesses. (Writing for business is known as copywriting.)
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[tags]copywriting, copywriter, Web copywriter, copywriting career[/tags]
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